New Espial Whitepaper: Powering the Over-the-Top Future with Open Browser

OTTAWA, Aug. 24 /CNW Telbec/ - Espial(R), a leader in on-demand TV software and solutions, today announced the availability of a new whitepaper. This paper argues that an open browser, such as Espial TV Browser, ensures the widest, fastest adoption of Over-The-Top (OTT) services by best addressing the requirements of both content service providers and Connected TV manufacturers.


  • Today's over-the-top (OTT) TV services are available from Content Service Providers (CSPs) such as Netflix, RoxioNow, Vudu and others. CSPs typically build customized, embedded applications to deliver their services with brand differentiation and security.
  • While this approach is attractive for CSPs, there is a real risk that it will eventually slow down market adoption of OTT services. As the number of connected TV's increases, it will become more difficult for TV manufacturers to keep up with the volume of customized, embedded applications. They will become overwhelmed with integrating and delivering upgrades and updates to the CSPs custom applications. Similarly, CSPs find it increasingly unrealistic to support the broad array of web-enabled devices they will want to target with their services.
  • By adopting an open browser strategy, content service providers and TV manufacturers can achieve the best possible performance, lowest total cost of ownership, least risk to deployment, and the highest scalability - all on a platform that can meet their needs today and tomorrow.
  • The open browser is best positioned to support the future requirements of broadband and the world of interactive TV where interaction with applications, programs, movies, games, social and virtual worlds opens a wide range of revenue opportunities.
  • Download the whitepaper at
  • Watch a promotional video on Espial TV Browser:
  • Check out our detailed production overview video:


"As broadcast and broadband continue to converge, we anticipate a proliferation of services bringing Web content and applications to the TV set over the next few years, as various players seek to enrich the traditional viewing experience. Indeed, initiatives which are led by broadcasters and/or content owners rather than telcos, such as Project Canvas in the UK or HbbTV in continental Europe, and the growing availability of Internet-connected TV sets will raise consumer awareness of hybrid TV services. The use of open browser technologies will facilitate the economies of scale needed by key players within the value chain to accelerate the deployment of these services, whilst stimulating innovation and reducing development costs, thus driving mass market adoption." stated Cesar Bachelet, Senior Analyst at Analysys Mason.

"In our work with leading TV manufacturers, chipset vendors and content service providers, we quickly recognized the current approach to enabling Connected TVs with CSP content was simply unsustainable" noted Dilshan De Silva, Director Product Management, Espial. "It is paramount that the industry adopts an open browser so we can easily scale the web video experience for the Connected TV market."


Connected TV, WebTV, Over-The-Top, OTT, BML, HTML5, Adobe Flash 10.1, W3C, IPTV, Cable TV, HbbTV, Adobe Flash, Open IPTV Forum, WebKit, AcTVila


About Espial

Espial is a leading supplier of on-demand TV software to the cable, telecommunications, and hospitality and consumer electronics industries. Its IPTV middleware, Video-on-Demand and TV browser solutions provide superior service delivery, advanced service innovation tools and flexible support for diverse pay-TV business models. Over 7 million licenses of its high performance, open and patented software are in use across the world. Espial is headquartered in Ottawa, Canada and has offices in the United States, Europe and Asia. For more information please call +1.613.230.4770 or visit href=""> Follow Espial on twitter and facebook.

SOURCE Espial Group

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Kirk Edwardson
Director, Marketing
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