Technologically-Advanced Authentic Collection 59FIFTY Caps to be Worn by all 30 Clubs Starting with Spring Training
BUFFALO, N.Y., Feb. 11, 2013 /CNW/ - New Era, the official on-field cap for Major League Baseball (MLB), announced today the launch of the Diamond Era 59FIFTY®, the brand-new Authentic Collection cap that will be worn by all MLB clubs starting with the 2013 Spring Training season. The MLB Diamond Era 59FIFTY marks the next evolution of the baseball cap and will usher in a new chapter for sport performance and fashion. The collection will be available for purchase on MLB.com and at Spring Training sites on February 22, 2013. Nationwide retailers, New Era Flagship stores and www.neweracap.com will begin selling March 1, 2013.
The Diamond Era 59FIFTY introduces a new level of performance headwear to Major League clubs. Diamond Era incorporates new NE TECH™ performance technology ultimately providing players with revolutionary light weight, moisture wicking caps. Also, the Diamond Era 59FIFTY features different logos and/or color combinations worn by MLB clubs, ultimately providing fans with exciting new looks for their favorite club.
Fans can expect to see the Diamond Era 59FIFTY throughout the entire baseball season, starting with Spring Training and during Batting Practice.
"New Era continues to raise the bar in performance headwear and we are excited to introduce the Diamond Era Collection as our most innovative product offering yet," said Todd Sokolowski, Sr. Director of On-Field Product for New Era. "We've already received great feedback and we're all eager to share the collection with baseball fans everywhere."
"Many of these new caps feature popular designs that will be appearing on an on-field cap for the first time ever, so we expect them to be well-received by fans," said Ryan Samuelson, Director of Licensing for Major League Baseball. "The caps will also be more popular among players due to the advanced technology and increased moisture wicking."
Always at the forefront of innovation, the 59FIFTY is infused with the latest NE TECH materials to keep players cool and dry on the field of play. Made with a new state-of-the art performance diamond print fabric, the first-class Diamond Era 59FIFTY is lighter for increased breathability. The premier cap also features SOLAREA™, 50+ UV protection that helps deflect the sun's unforgiving rays and COOLERA™ technology that wicks away sweat to keep players comfortable and dry, allowing them to focus on optimal performance.
For images/samples of the brand-new Diamond Era Cap Collection, please contact Ashley Fallick at [email protected]
ABOUT NEW ERA
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™" - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
SOURCE: New Era
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