New editor-in-chief for Canada's beauty and style authority, The Kit

Laura deCarufel (@Laura_deCarufel) brings exceptional experience to The Kit (@TheKit)

TORONTO, April 23, 2015 /CNW/ - The Kit, a leading Canadian beauty and style authority, welcomes its new editor-in-chief, Laura deCarufel. As it celebrates its fifth anniversary and plans the launch of a pop-up magazine, the publication will have an extraordinary editor at its helm.

"We are excited to announce that Laura has agreed to join us as editor-in-chief of The Kit," said Giorgina Bigioni, publisher of The Kit. "She has a stellar reputation and the perfect mix of experience to lead us into the next stage of our successful life as a multi-platform digital and print beauty and fashion media brand."

An award-winning editor and writer, deCarufel has enjoyed an extensive background in beauty and fashion. Most recently she held the position of executive editor at Elle Canada, a magazine and website integrated role, where she managed the style section. She has also worked at Fashion magazine, The Look and Elm Street, and launched Hardly Magazinean indie online arts and style magazine for digitally engaged teenage girls.

"I'm absolutely thrilled to join The Kit," deCarufel said. "It's a true 21st-century brand: smart, playful, cool, a little bit cheeky and authentically multi-platform. The team is also sensational. We have a busy year ahead, as we launch exciting new projects and celebrate The Kit's fifth anniversary. We'll also be evolving the brand to be the essential fashion and beauty read for women of all ages. I can't wait to get started."

DeCarufel will officially start her new position on August 4, 2015. Until then, she will be involved with The Kit's key initiatives.

The Kit is the ultimate guide to beauty and fashion, filled with everything you need to know to make today's trends work for you. A multi-platform brand, The Kit reaches Canadian women wherever and whenever they read. The Kit includes seven digital beauty guides per year, three weekly e-newsletters, an integrated website and a weekly paper feature in select copies of the Toronto Star, Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal, and Vancouver Sun.

The Kit publishes French- and Chinese-language paper editions once per month, and has plans to launch a pop-up magazine in the fall of 2015, geared to millennial audiences.

The Kit is a division of Toronto Star Newspapers Limited, and part of the Star Media Group.

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ABOUT Star Media Group
Star Media Group is a leading portfolio of media businesses, centered around the Toronto Star, Canada's largest daily print newspaper, and, one of the most-visited newspaper websites in Canada. Star Media Group also includes the Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton, Halifax and Winnipeg, as well as an interest in Sing Tao Daily, the largest Chinese-language daily newspaper in Canada. In addition, Star Media Group includes eyeReturn Marketing, a leading developer and provider of online advertising services, and Torstar's interests in Olive Media, a leading Canadian premium online advertising network, and Workopolis, a leading digital recruitment business. Star Media Group also includes, Torstar Syndication Services and The Kit.


Image with caption: "The Kit (CNW Group/THE KIT)". Image available at:

For further information: Media Contact: Tara Bolger, BlueSky Communications,, 416-929-2052; Marketing Contact: Evie Begy, The Kit,, 416-869-4134.

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