PICKERING, ON, Sept. 6, 2012 /CNW Telbec/ - Century-old arts and crafts retail chain DeSerres opened a new store—its 27th in Canada and 6th in Ontario—in Pickering in early August and is celebrating today its official grand opening. The store features a refreshing and innovative design concept, providing a unique shopping experience that will inspire creativity. This more than $1.5 million investment by DeSerres will create some 20+ jobs in the local community. This new store opening is part of the company's expansion plan in order to build a network of some 40 stores within the next few years. The new DeSerres store is located at 1889 Brock Road in Pickering, just North of Highway 401.
The store's inspiring new design concept laid out on a surface of 10,000 square feet showcases DeSerres' wide range of products and marks a major turning point for the company, whose mandate is to satisfy everyone's innate need to express their creativity. Pickering's rapid expansion and the dynamic qualities of its population made it an ideal location for a new DeSerres store with contemporary flair. A special celebration to mark the grand opening for the general public will take place starting today until Sunday, September 9.
According to Marc DeSerres, President of DeSerres, "We have created a new store concept to help serve young families in the area and allow individuals to satisfy their desire to learn, create and discover. We hope that DeSerres will be a place that the people of Pickering and its surroundings go to get inspired and find a variety of products for children and adults alike. After all, we are all young at art."
DeSerres caters to a variety of customers interested in fine arts and graphic arts and has developed a strong niche for children with a wide selection of creative toys and games, which is the company's fastest-growing sector. Recognized for the expertise of its staff, DeSerres offers a distinctive shopping experience by providing its customers with added value advice to better guide them through an array of more than 25,000 products.
For more than 100 years, DeSerres has made every effort to nurture people's creative spirit. As a "must" destination, DeSerres is the leading Canadian retailer of arts and crafts supplies, creative toys and games, framing and decorative items. An extensive network of international suppliers and a selection of 25,000 products help position the company as one of the industry leaders. Each store is a veritable treasure trove, offering a unique shopping experience that encourages customers to learn, discover and share their passions. A driving force of creativity in Canada, DeSerres continues to expand across the country and now has a total of 27 stores, in addition to its virtual store at DESERRES.CA.
SOURCE: Omer DeSerres
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