TORONTO, Sept. 17, 2013 /CNW Telbec/ - The Canadian century-old arts and crafts retail chain DeSerres opened a new store—its 33rd in Canada and 7th in the Greater Toronto Area— in North York and is celebrating today its official grand opening. The store features a refreshing and innovative design concept, providing a unique shopping experience that will inspire creativity. This more than $2 million investment by DeSerres will create some 15 jobs in the local community. This new store opening is in line with the company's expansion plan in order to build a network of some 40 stores within the next few years. The new DeSerres store is located at 3302 Dufferin Street in North York, across the street from the Yorkdale Shopping Center.
The store's inspiring new design concept laid out on a surface of 10,000 square feet showcases DeSerres' wide range of products in order to satisfy everyone's innate need to express their creativity. North York's rapid expansion and the dynamic qualities of its local population made it an ideal location for a new DeSerres store with contemporary flair. It is also strategically located next to the prestigious Yorkdale Shopping Center which ranks amongst the top 5 commercial centres across the country. A special celebration to mark the grand opening for the general public will take place starting Thursday, September 19 until Sunday, September 22.
Marc DeSerres, President of DeSerres and the third-generation family member to head the company, says: "We have created a new store concept to help serve young families in the area and allow customers of all ages to satisfy their desire to learn, create and discover. We hope that DeSerres will be a place that the people of North York and its surroundings go to be inspired and to find a variety of products for children and adults alike. After all, we are all young at art."
DeSerres caters to a variety of customers interested in fine arts and graphic arts and has developed a strong niche for children, with a wide selection of creative toys and games, which is the company's fastest-growing sector. Recognized for the expertise of its staff, DeSerres offers a distinctive shopping experience by providing its customers with added-value advice to better guide them through an array of more than 40,000 products. Mr. DeSerres and his team of buyers travel around the globe to find unique products and to purchase directly from the manufacturers in order to ensure DeSerres customers benefit from fair prices.
For more than 100 years, DeSerres has made every effort to nurture people's creative spirit. As a "must" destination, DeSerres is the leading Canadian retailer of arts and crafts supplies, creative toys and games, framing and decorative items. An extensive network of international suppliers and a selection of 40,000 products help position the company as one of the industry leaders. Each store is a veritable treasure trove, offering a unique shopping experience that encourages customers to learn, discover and share their passions. A driving force of creativity in Canada, DeSerres continues to expand across the country and now has a total of 33 stores, in addition to its virtual store at deserres.ca.
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