New Cutting Edge Atlanta Office Signals Softchoice's Increased Focus on Solutions and Services

ATLANTA, Nov. 25, 2013 /CNW/ - Softchoice has opened the doors on a new cutting edge, collaborative workspace that will facilitate the company's continued growth as a technology solutions and services provider in Atlanta and the southeastern U.S.

"We've identified Atlanta and surrounding areas as a high growth center for us in 2014 and beyond," said Steve Cundill, Softchoice's vice-president of sales, U.S. East. "Our larger, better equipped office facility signals our focus on expanding our solutions and services capabilities as well as growing the sales and technical resources to deliver valued-added solutions to our clients."

Over the past year alone Softchoice quadrupled its local sales force and expects to increase the number of sales representatives by another 50 percent in 2014. In keeping with the company's focus on employee growth and development, the new office features collaborative workspaces, multi-purpose meeting rooms, as well as a tech lab where Softchoice technologists can workshop new solutions to advance the technical acumen required to support onsite work with clients. The facility also accommodates the Softchoice Innovation Center - a state-of-the-art facility that allows clients to experience the latest storage, server, networking and enterprise software technologies in a live test environment.

"From high-tech meeting rooms for hosting clients and local partners, to an office environment designed for collaboration, we are focused on growing and developing our local solutions and services talent and giving them the tools they need to design, implement and manage holistic solutions that help our clients achieve their business outcomes," Cundill said.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

SOURCE: Softchoice Corporation

Joel Hoidas 
Manager, External Communications 
Softchoice Corporation 
416-588-9002 ext. 222590