Leaders in the international distribution of seafood products, Sirena A/S (parent company of St.-John's, Newfoundland's Whitecap International Seafood Exporters Inc.), and Lyons Seafoods Limited invest in Les Pêcheries Marinard Ltée of Rivière-au-Renard, Gaspésie with respect to an equity participation of 50% of its share capital. These leading international seafood companies acquire, in part, a jewel of the Gaspésie fishing industry to consolidate their supply of certified quality shrimp products. The local shareholders, E. Gagnon et Fils Ltée, Mr. Oneil Bond, Mr. Réal Bond, fishermen, Les Pêcheries Réal Bond inc., Fiducie familiale Oneil Bond, 9084-8789 Quebec Inc., Lelièvre Lelièvre et Lemoignan Ltée, Mr. Roch Lelièvre and Benoît Reeves, remain as owners with 50% of the share capital.
QUEBEC CITY, Jan. 27, 2015 /CNW Telbec/ - Les Pêcheries Marinard Ltée (Marinard) announces a major change in its ownership structure. Whitecap International Seafood Exporters Inc. (WhiteCap) of St. John's, Newfoundland, a subsidiary of the multinational Danish corporation Sirena A/S, is an international and exclusive distributor of Marinard products and has been its principal business partner since 2009. Sirena A/S is the parent company of Whitecap. Lyons Seafoods Limited is a leading seafood company in the United Kingdom. These leaders in the international distribution of seafood products invest in a jewel of the Gaspesie fishing industry in order to consolidate their supply of certified quality shrimp products.
The local shareholders, E. Gagnon et Fils Ltée, Mr. Oneil Bond, Mr. Réal Bond, fishermen, Les Pêcheries Réal Bond inc., Fiducie familiale Oneil Bond, 9084-8789 Quebec Inc., Lelièvre, Lelièvre et Lemoignan, Mr. Roch Lelièvre et Mr. Benoît Reeves shall remain the owners of the remaining 50% of the company. "We are very happy with this agreement because it moves us forward with solid business partners with whom we have built strong relationships over many years", said Mr. Pascal Noël, President of Marinard.
"The new and improved shareholder organisation fully respects the process of open, direct and loyal relationships with the local traditional fishermen and the First Nations. The history and culture of Gaspésie are well established in Marinard's commercial practices and should be maintained in its relations with its investors", added Mr. Oneil Bond, shareholder and a traditional fisherman of northern coldwater shrimp.
For his part, Mr. Darrell Roche, Sales and Procurement Vice President of Whitecap, is enthusiastic about his consortium's investment. "We are securing our supply of shrimp products and are becoming shareholders of a modern, state-of-the-art shrimp processing facility and one of the finest coldwater shrimp factories in the world".
Marinard is recognized worldwide for its high quality in the processing of shrimp, for its well-developed environmental practices and the protection and sustainability of the marine resources and their natural environment.
The factory has adopted a rigorous policy regarding the management of quality and safety, based on international certification, including HACCP, British Retail Consortium (BRC) and MSC. The high technology production equipment confirms Marinard's status of leader in the production of shrimp shell powder. The majority of the production of cooked and peeled shrimp and its by-products in Rivière-au-Renard is exported to international markets where Marinard has carved out a position as one of the leading suppliers of cooked and peeled shrimp to key customers within the seafood industry.
Additional Information Sheet
About the Investors
Sirena A/S is one of Scandinavia's leading suppliers of North Atlantic, frozen seafood and one of the world's largest exporters of cooked and peeled cold-water shrimps. Sirena A/S is dedicated to market, sell and deliver high quality seafood with focus on shell on shrimp, C&P shrimp, Greenland halibut, salmon and redfish. The company holds a competitive advantage relying on natural seafood without any additives and traceability back to its suppliers. Since 2009 Sirena A/S has been certified against the MSC standard (Marine Stewardship Council), which is the global standard for sustainable fishing. Sirena became recertified in 2013. Sirena A/S employs 75 people and is headquartered in Naerum, Denmark.
Whitecap International Seafood Exporters,Inc (www.whitecapseafoods.com) is one of the world's largest marketers of cooked and peeled coldwater shrimp and is the the exclusive marketer for Atlantic Queen Seafoods (AQS) (www.luxurycrab.com) around the world. Whitecap distributes shrimp, prawns and Luxury Brand crab and shellfish products to world markets including snowcrab, rock crab, lobsters and scallops and is a recognized leader in each of these premium shellfish categories. Whitecap is part of the Sirena Group (www.sirena.dk), and the synergies of this group provides customers and suppliers with world class procurement, technical, R&D, and marketing expertise. Whitecap is the exclusive worldwide marketer for a number of the top processing companies in Canada, including Beothic Fish Processors Ltd., Association Cooperative des Pecheurs de l'ile Ltd., and Acadian Fishermen's Co-operative Association Ltd. Whitecap is headquartered in St. John's, Newfoundland, Canada and has sales and procurement offices in Boston, USA; Dalian, China; London, England; and Hanover, Germany.
Lyons Seafoods Limited
Lyons Seafoods Limited is a leading supplier of prawns and other shellfish to retail and foodservice customers located in the United Kingdom. Based in Warminster, England, Lyons is a subsidiary of the European food group Labeyrie Fine Foods. Lyons Seafoods puts responsible sourcing at the heart of its business and seeks to establish long term business partnerships with selected suppliers in order to provide its customers with seafood of the highest quality.
Labeyrie Fine Foods
Labeyrie Fine Foods is a leading European producer of premium convenience food products that are designed to provide consumers with a high quality taste experience, which it describes as "premium food for premium pleasure". LFF has a strong presence in selected convenience and fine food markets with a focus on smoked salmon and fish, prawns and shellfish, and foie gras and other gastronomic specialities. LFF also offers blinis and spreadables and has recently expanded its business offer to fish roe, including caviar, and fresh and frozen delicatessen products, including fish and meat appetisers, frozen main courses and frozen desserts and pastries. In the 12 months ended December 31st 2013, LFF generated net sales of €771.2m.
For further information about LFF: http://www.labeyrie-fine-foods.com/
SOURCE Les Pêcheries Marinard
For further information: Source: Pascal Noël, President, Les Pêcheries Marinard Ltée; Information and interview requests: Alain Blanchette, Senior Director, Public Relations, Hill + Knowlton Stratégies, 418-425-0979, [email protected]