New Canadian real estate brand StreetCity Realty launches in London and Thunder Bay
Jul 12, 2016, 11:15 ET
Leading local real estate brokerage aligns with Peerage Realty Partners, gains international marketing power
LONDON, ON, July 12, 2016 /CNW/ - Home buyers and sellers in London and Thunder Bay, Ontario have an exciting new realty choice with the announcement today that the former Realty Executive Elite has rebranded as StreetCity Realty Inc., Brokerage ("StreetCity"). The launch in these cities will be followed by expansion across Ontario.
Veteran industry leaders Costa Poulopoulos and Mary Johnson have partnered with Peerage Realty Partners Inc. ("Peerage") to launch StreetCity, a personal-touch, client-first, independent firm distinguished by their stylish, contemporary orange and grey signage. StreetCity also gains access to an exclusive market area affiliation with global luxury network Leading Real Estate Companies of the World, which provides its clients with exposure to international buyers and additional marketing tools.
"The real estate industry is ready for an entrepreneurial alternative and a fresh brand focused on customer service, supported by the latest technology and social media marketing," said Costa Poulopoulos, President and CEO of StreetCity Realty. "Our partnership with Peerage represents the realization of our dream to create a distinctive real estate brokerage throughout Ontario, and ultimately Canada, built upon our proven culture of superior customer service, collaboration and professionalism."
Peerage operates with a unique partnership model that marries strong entrepreneurial firms that wish to retain their independence and their culture, with Peerage's extensive marketing, operational and financial resources to accelerate growth. Mr. Poulopoulos said he and his StreetCity partner Mary Johnson share a common entrepreneurial spirit and strong partnership culture with Peerage.
"Peerage has a unique talent to partner with unique talent. We are committed to partnering with industry leading, entrepreneurial firms dedicated to thought leadership and outstanding performance," said Gavin Swartzman, CEO of Peerage Realty. "We are privileged to have the opportunity to partner with such industry-respected professionals such as Costa Poulopoulos and Mary Johnson. StreetCity will capitalize on the culture of success and professionalism that has become their hallmark in the business."
StreetCity Realty offers resources that are second to none, with hands-on training, mentorships, leading edge technology and support combined with access to international affiliate Leading Real Estate Companies of the World, which is an invitation-only network of 500 firms in 50 countries.
For clients of StreetCity it will be a seamless transfer as the company converts to the new brand. Everything from new lawn signs to a new website (www.streetcityrealty.com) will be in use immediately. StreetCity will also be running a major ad campaign in London and Thunder Bay through newspapers, digital and transit ads. StreetCity plans to hold official launches in London and Thunder Bay later this summer.
About StreetCity Realty Inc.
StreetCity Realty Inc. is a Peerage Realty Partner and a Canadian independent real estate brokerage based in London and Thunder Bay, ON. With 138 agents in the two cities, StreetCity focuses on quality residential properties. StreetCity Realty is an affiliate of Leading Real Estate Companies of the World, in the London and Thunder Bay areas, accessing an international network in over 50 countries with over 120,000 salespeople.
About Peerage Realty Partners Inc.
Peerage Realty Partners Inc. ("Peerage") is a leader in the Canadian residential real estate industry, generating more than $4 billion in annual residential real estate sales of single family homes and condominiums. Peerage Realty Partners Inc. is an affiliate of Peerage Capital, whose founder and management team has a 35-year track record of partnering for the long term with outstanding management teams to accelerate growth, sustainability and profitability.
Peerage leverages the 'Power of Human Capital' and embraces the entrepreneurial spirit of its Partner firms by encouraging autonomy while providing human and financial resources to accelerate growth. In addition to StreetCity, its Partners include: Chestnut Park Real Estate Limited, one of the top luxury firms in Canada and the Christie's affiliate for Toronto, Baker Real Estate Inc., the leader in new development and condominium sales and marketing in Ontario, and Fifth Avenue Real Estate Marketing Limited, a leading low-rise and condominium marketing and sales firm in Vancouver and the Fraser Valley.
SOURCE Peerage Realty Partners Inc.
Image with caption: "StreetCity Realty (CNW Group/Peerage Realty Partners Inc.)". Image available at: http://photos.newswire.ca/images/download/20160712_C3420_PHOTO_EN_732424.jpg
Image with caption: "Costa Poulopoulos and Mary Johnson, principals in StreetCity Realty, unveil new for-sale signs. The firm has plans to go Ontario-wide (CNW Group/Peerage Realty Partners Inc.)". Image available at: http://photos.newswire.ca/images/download/20160712_C3420_PHOTO_EN_732425.jpg
For further information: media may contact: Patricia Best, 416-356-7901, [email protected]
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