Asylum Artists Marries Still Image and HD Motion Picture
To Produce Assets for Multiple Media Applications
One Crew, One Budget, One Seamless Execution
Generates Significant Media Content
TORONTO, Nov. 4, 2009 /CNW/ - A new Canadian company opens its doors this month as the pioneer of a process that converges still photography and HD motion picture for the first time under one roof. Asylum Artists (www.asylumartists.com), the brainchild of successful commercial photographer Don Dixon, produces assets for multiple media applications using one crew, one budget and one seamless execution.
Dixon intends to turn the heads of the advertising industry and web content creators with the historic marriage of photography and motion picture, transforming the still world into an interactive one at a significant time and cost saving.
The union of photography and motion picture took flight recently when Asylum Artists completed work on national campaigns for Air Miles and Heineken. Bringing together the unique technology that allows still photography to move seamlessly, Asylum Artists used one shoot to produce multiple creative executions.
According to Dixon, who is a top choice for creative directors across Canada for high profile campaigns, digital motion is the most sensible method of joining together the inherently different technologies of still image and moving picture to produce connected creative for the widest variety of media options, now and in the future.
"Asylum Artists is the first of its kind to merge motion and still production under one roof. What used to take four steps - and four different suppliers - now takes one step and one supplier," says this photographer-of-choice for editorial, corporate, TV commercial directing and ad assignments. "This is a new digital motion photographic process that opens the doors to great opportunities for the evolution of creativity."
A significant key to Asylum Artists' ability to provide infinite media assets from a typical $300,000 television commercial budget for a fraction of the cost is the depth of the Studio's image library. Asylum Artists owns over 500,000 color and black and white images that represent one of the largest libraries of independent photographic material in Canada.
According to Dixon, ad agencies and web content producers want to "broaden the scope, voice and assets of branding. Today's content creators want it all; the TV commercial, the print ad, the billboard, the web banner and everything in-between. This process does it all effortlessly."
Dixon, considered one of a new breed of creative professional who has cornered a niche of the creative content technology sector, has been on the leading edge of advancements in the field since 1980, when he opened his first studio in Toronto. Over the years, the savvy lens man amassed enough material to offer a new day in digital communications. "Asylum Artists connects digital motion with brand content for the first time, so that we can do new things in new ways."
Asylum Artists is the newest venture of Don Dixon Film and Photography, one of North America's most successful studios for the production of original ad and web photographic content. President Don Dixon is the expert eye behind the camera for such big brand national advertisers as Ford, Mercedes, Tim Horton's, Air Miles, American Express and RBC.
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SOURCE ASYLUM ARTISTS INC.
For further information: For further information: Margo Rapport, Phone: (416) 925-6271, Email: email@example.com