Purina® Cat Chow® Launches New, Interactive Engagement Campaign
MISSISSAUGA, ON, April 4, 2012 /CNW/ - PURINA CAT CHOW today launched their Feed the CATTITUDE campaign. Feed the CATTITUDE is a light-hearted, interactive campaign that includes a series of commercials, as well as online tools that allow users to share their cat's CATTITUDE.
The PURINA CAT CHOW Feed the CATTITUDE campaign features a Facebook page that allows visitors to tag their friends who exhibit cat-like characteristics, create captions for cat-centric photos, and upload pictures of their cats expressing their "CATTITUDE". Also, visitors to the www.facebook.com/cattitude page can access the Feed the CATTITUDE iPhone app that allows them to upload pictures of their cat and have them star in their own version of the new PURINA CAT CHOW commercials. They can then share the videos on Facebook, or email them to their friends. The campaign is designed to get fans to show their CATTITUDE.
"Anyone who has a cat knows that their cats have CATTITUDE, and that's why we love them as much as we do," said Susan Molenda, Vice President of Cat Marketing at Nestlé Purina PetCare. "We wanted to provide a place where people can experience and share their cat's CATTITUDE with the PURINA CAT CHOW cat loving community. We feel that this campaign, starting with the TV commercials, all the way to the Facebook page and the iPhone app, captures these endearing cat moments."
The PURINA CAT CHOW Feed the CATTITUDE Facebook page is now live and can be accessed at www.facebook.com/cattitude. A link to download the Feed the CATTITUDE iPhone app is available through the Facebook page.
For more information on the PURINA CAT CHOW Feed the CATTITUDE campaign, visit www.feedtheCATTITUDE.ca.
About Nestlé Purina PetCare
Nestlé Purina PetCare is a leading pet care company and global manufacturer of quality and nutritious pet food brands such as Pro Plan®, Purina ONE®, Dog Chow®, Alpo®, Beneful®, Beggin' Strips®, T-Bonz®, Cat Chow®, Friskies®, Fancy Feast®, LUV®, and cat litter brands such as MAXX® SCOOP MULTI-CAT. Our promise, "Your Pet, Our Passion®", and the creation of PAWSWAY Pet Discovery Centre, the permanent home of the PURINA ANIMAL HALL OF FAMETM, reflects our commitment to pets and promoting responsible pet care. Purina is the proud sponsor of The Purina National® and the Lions Foundation of Canada Purina® Walk for Dog Guides. For information about Nestlé Purina PetCare Canada visit www.purina.ca.
Video with caption: "Video: Cattitude Sweater Commercial". Video available at: http://www.youtube.com/watch?v=5fNcrn0zKyo
Video with caption: "Video: Cattitude Tinfoil Commercial". Video available at: http://www.youtube.com/watch?v=yNkSydxyZVA
Image with caption: "Caption: Purina Cat Chow Cattitude iPhone App. (CNW Group/Nestle Purina PetCare)". Image available at: http://photos.newswire.ca/images/download/20120404_C3002_PHOTO_EN_11926.jpg
Image with caption: "Purina Cat Chow Feed the Cattitude Campaign. (CNW Group/Nestle Purina PetCare)". Image available at: http://photos.newswire.ca/images/download/20120404_C3002_PHOTO_EN_11927.jpg
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