Perfect 3 p.m. pick-me-up - AWAKE Chocolate offers the caffeine kick you need to get stuff done while satisfying your craving for something sweet
TORONTO, Aug. 22, 2012 /CNW/ - Caffeine and chocolate come together just in time for back-to-work and back-to-campus in new AWAKE Chocolate bars. Now available nationwide, AWAKE Chocolate combines delicious milk chocolate with the same caffeine kick found in a cup o' Joe or a 250 ml energy drink.
"AWAKE Chocolate is for those who believe chocolate should taste delicious, satisfy a craving and offer that little something extra to help get through the day," says Matt Schnarr, co-founder of AWAKE. "We set out to create a high-quality product along with a fun, approachable brand and can't wait for Canadians to try it."
AWAKE Chocolate is available across the country in major convenience stores, drug stores and gas stations including Shoppers Drug Mart, London Drugs, Mac's Convenience West, Shell, Husky, Pioneer Gas and Canadian Tire Gas to date. Each bar has a suggested retail price of $2.49.
Created in Canada by founders Matt Schnarr, Dan Tzotzis and Adam Deremo, the launch of AWAKE is being supported by an eye-opening fall marketing campaign including nationwide sampling, social media outreach, public relations and event marketing.
Give 3 p.m. the feather
AWAKE's official spokes-owl (Nevil), is an intelligent, wry and energetic owl who never sleeps. "Nevil's the name and caffeinated chocolate's my game!" is his motto. Stamped on the bar itself and featured on the bold wrapper, Nevil personifies the brand, always looking bright eyed. Follow Nevil @AwakeChocolate on Twitter, and AWAKE Chocolate on Facebook for his regular hoot-outs.
Catch the Eyes Wide Open Tour
Starting this September, official AWAKE tour buses will be rolling onto college/university campuses across Canada. Coffee and energy drinkers can take an AWAKE taste test and get free samples. For the latest tour bus sightings, Nevil appearances, and fan photos, follow on Facebook and Twitter.
About AWAKE Chocolate
Here's the deal— delicious new AWAKE milk chocolate bars are packed with as much caffeinated goodness as a cup of coffee or 250 ml energy drink. Perfect for when you have to get stuff done, and just don't have the energy to do it. Follow @AwakeChocolate on Twitter and AWAKE Chocolate on Facebook. Visit http://www.awakechocolate.com/ for more information.
Image with caption: "New AWAKE Chocolate available across Canada combines delicious milk chocolate with the same amount of caffeine you get in a cup o' Joe or 250 ml energy drink. (CNW Group/AWAKE Chocolate)". Image available at: http://photos.newswire.ca/images/download/20120822_C8681_PHOTO_EN_17133.jpg
Image with caption: "Perfect 3p.m. pick-me-up - AWAKE Chocolate offers the caffeine kick you need to get stuff done and satisfies your craving for something sweet. (CNW Group/AWAKE Chocolate)". Image available at: http://photos.newswire.ca/images/download/20120822_C8681_PHOTO_EN_17134.jpg
SOURCE: AWAKE Chocolate
For further information:
Christina Vanin, High View Communications
416-322-5897 ext 221
Paula Wagner, High View Communications
416-322-5897 ext 223