SAINT-HYACINTHE, QC, Oct. 16, 2014 /CNW Telbec/ - Mario Maillet, president and CEO of Écolait Ltd., the largest milk and grain-fed veal production and processing company in Quebec is proud to unveil VIVO. This new brand will allow consumers to clearly identify veal that is produced exclusively in Quebec and which was raised by local families and fed exclusively Canadian milk and grain, in compliance with the highest animal welfare standards. (http://www.newswire.ca/en/story/1412732/partnership-between-the-university-of-prince-edward-island-and-ecolait-ltd-a-model-for-animal-welfare-in-quebec)
VIVO …bien élevés
In a few weeks time, consumers will be able to find several VIVO milk-fed veal products in all the leading supermarket chains.
"VIVO comes at a perfect time in the Quebec food industry. We feel there is a strong desire from consumers to discover or rediscover, taste and cook Quebec veal. We made it our mission to have people identify VIVO as a leading brand in terms of freshness, quality and respect of animal welfare. The veal produced in Quebec is some of the best in the world, and VIVO will be its top product," said Mario Maillet.
A renowned spokesperson
Marjorie Maltais, chef, columnist and mother, is the spokesperson for VIVO.
Marjorie has participated in numerous food-related shows and capsules (radio and television). With her rich and eclectic professional background, she developed multiple skills related to the culinary world by working alongside the most renowned chefs in Quebec, but above all, by working as advising chef to grocery store customers. These experiences, combined with her natural talent as a communicator, have earned Marjorie a special place in the hearts of Quebecers.
"I am proud to partner with a brand of such quality. VIVO will allow us to discover new cuts and flavours. While always staying true to my own values, I will bridge the gap between the products available in grocery stores and the everyday reality of Quebec consumers. I am pleased to work with a product that I love, and I want to inspire consumers to cook Quebec veal," said Marjorie Maltais.
VIVO plans to break new ground by offering new cuts and value-added products that, up until now, had been absent from this product category on grocery store shelves. "Innovative products of the utmost quality from Quebec and veal raised according to standards are what consumers expect, and VIVO will meet these expectations," concluded Mario Maillet.
Founded over 35 years ago in Quebec, Écolait has become a North American leader in the production and processing of milk and grain-fed veal of the highest quality. Based in St-Hyacinthe, the company has over three hundred employees and owns facilities in Terrebonne, Ontario and the United States. Écolait will produce, process and market VIVO products, which will be available in the near future, and several ads for VIVO products will be unveiled shortly.
Écolait wishes to become the leader in animal welfare values. On September 17, 2014, a unique Canadian partnership between Écolait and Prince Edward Island University was announced in order to further the development of animal welfare best practices.
To find out more about VIVO, visit www.veauvivo.com
Image with caption: "Marjorie Maltais, chef, columnist and mother, is the spokesperson for the brand new VIVO. (CNW Group/Vivo)". Image available at: http://photos.newswire.ca/images/download/20141016_C2646_PHOTO_EN_6748.jpg
Image with caption: "Vivo. (CNW Group/Vivo)". Image available at: http://photos.newswire.ca/images/download/20141016_C2646_PHOTO_EN_6749.jpg
For further information: André Michaud, (514) 268-6285, [email protected]