NESCAFÉ opens a coffee shop that doesn't sell coffee

NESCAFÉ Sweet & Creamy sachets are the keys to the NESCAFÉ Coffee Taproom

TORONTO, June 9, 2017 /CNW/ - Today, Nestlé launches the NESCAFÉ Coffee Taproom – a coffee shop created specifically for NESCAFÉ coffee drinkers – and the key to open the door is a NESCAFÉ Sweet & Creamy Sachet. The new coffee concept offers everything people want from a coffee shop like delicious coffee, fast WiFi, plenty of outlets and comfortable places to sit but without the long lines, complicated menus, expensive drinks, or baristas. Cups of coffee can be made on demand with hot water taps and Sweet & Creamy Sachets.

"Our customers like NESCAFÉ Sweet & Creamy because it's a simple way to make a creamy and delicious cup of coffee at home, but that doesn't mean they don't want to hang out in a coffee shop sometimes," said Deana Zaghloul, Senior Marketing Manager, NESCAFÉ "Now the perks of Sweet & Creamy include a coffee shop that they're free to use whenever they want."

Inside the Taproom, customers don't need a barista to get their name comically misspelled on the side of their coffee cup. Fifty different custom cups feature misspelled versions of common names. The cups can also be bought online at www.shop.nescafe.ca.

The NESCAFÉ Coffee Taproom is open daily until June 28, from 9:00 a.m. to 7:00 p.m. To enter the coffee shop, consumers scan a NESCAFÉ Sweet & Creamy Sachet and receive a secret code to unlock the doors.

Although this is a pilot project, Nestlé is asking customers where a NESCAFÉ Coffee Taproom should open next by submitting their city at www.taproom.nescafe.ca

What: 


NESCAFÉ Coffee Taproom, a pop-up coffee shop.



Take a peek inside the Taproom: https://youtu.be/nUfzv-V81p0




Where:


499 Queen St. W Toronto, ON M5V 2B4




When:


June 9th 2017 to June 28th 2017



Daily, 9:00 a.m. to 7:00 p.m.




How:


To get into the NESCAFÉ Coffee Taproom, consumers will have to scan a NESCAFÉ Sweet & Creamy Sachet onto an iPad to receive a secret code to unlock the doors.



Follow along with #nescafeca #taproom




Interview Opportunities: Deana Zaghloul, Senior Marketing Manager, NESCAFÉ, Nestlé Canada

About Nestlé NESCAFÉ Sweet & Creamy Instant Coffee:
In 2016 Sweet & Creamy doubled its sales, doubled household penetration and doubled trial and repeat category benchmarks. It also brought new shoppers into the category (55% of shoppers were new to the soluble coffee category). In 2017 we are off to a strong start with market share growing (now at 4%, climbing from 2016 at 2.1%) and sales are steadily increasing.

About Nestlé Canada:
Nestlé is the world's largest food and beverage company present in 189 countries. Nestlé in Canada locally manufactures and/or distributes some of the world's most recognized and trusted brands, including LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE and NESTLÉ DRUMSTICK. Its 3,500 employees in approximately 20 locations across Canada are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. The company's performance is driven by its Nutrition, Health and Wellness strategy. In 2016, Nestlé celebrated its 150-year anniversary, and has been present in Canada since 1887.

SOURCE Nestlé Canada

For further information: Media contact for interview requests and photos: Nestlé Media Line (416) 218-2688 or Corporate.Affairs@ca.nestle.com

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