NeoStrata® and VIFF Celebrate Canadian Talent on the Big Screen

Canadian Skin Care Brand NeoStrata® is the Official Skincare Sponsor of VIFF in Collaboration with London Drugs

MONTREAL, July 16, 2015 /CNW Telbec/ - Canadian cosmeceutical brand NeoStrata has teamed up with drugstore chain London Drugs to celebrate local talent at this year's Vancouver International Film Festival taking place from September 24^th – October 9^th. NeoStrata is an official sponsor at the festival and will be sponsoring the 2015 Style in Film series.

"NeoStrata is thrilled to support the amazing local talent at VIFF this year though their Style in Film series," says Pascal Leduc, National Commercial Director, Sanofi Consumer Health. "As the festival's exclusive skin care sponsor, NeoStrata helps women feel good in their own skin and look radiant on and off the screen!"

Throughout history, film has reflected current trends in style, fashion and culture.  VIFF's Style in Film embraces this tradition and delivers fascinating films that showcase inspiring trends from around the globe.

"VIFF is proud to continue its longstanding support of Canadian and BC film," says Jacqueline Dupuis, VIFF Executive Director. "Partnerships like this provide critical support to artists for the creation of new work and help develop future screen industry talent. We are thrilled that local and national companies are showing their leadership on this front."

"London Drugs is so excited to be joining fellow Canadian brand Neostrata on the glamorous journey to VIFF 2015, and to be celebrating such inspiring Canadian talent right here in Vancouver," says John Tse, Vice-President of Cosmetics and Pharmacy, London Drugs.

NeoStrata and London Drugs will be on-site at this year's Vancouver International Film Festival to give personal skincare consultations to festivalgoers. There will also be a NeoStrata contest running in all London Drugs locations throughout Western Canada, offering clients the chance to win a VIP experience at VIFF.

About NeoStrata
As the first cosmeceutical brand in Canada, NeoStrata continues to develop leading-edge technologies that have been supported and endorsed by the medical community since 1991. As pioneers of AHA products, NeoStrata provides consumers with products that are results-driven. Independent clinical studies demonstrate the benefits of NeoStrata in reducing visible signs of aging. Today, NeoStrata products are sold in drugstores nationwide and are the dermatological solution of choice for healthy, younger-looking skin. NeoStrata products developed in Canada to answer to the specific needs of Canadians. NeoStrata is commercialized in Canada by Sanofi Consumer Health. For more information, please visit www.neostrata.ca.

About VIFF
Founded in 1982, the Greater Vancouver International Film Festival Society is a not-for-profit cultural society and federally registered charitable organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF), the annual VIFF Industry Conference and the year-round programming of the Vancity Theatre at the Vancouver International Film Centre. Its mandate is to encourage understanding of the world's cultures through the art of cinema, to foster the art of cinema, to facilitate the meeting in British Columbia of cinema professionals from around the world, and to stimulate the motion picture industry in British Columbia. In its 34th year, the Vancouver International Film Festival welcomes the world to Vancouver from September 24-October 9, 2015 as it showcases the top BC, Canadian and international films and plays host to industry professionals from around the globe.

VIFF gratefully acknowledges the generous support of our Premier Partners Rogers Communications and Telefilm Canada. VIFF also extends its thanks and appreciation to the City of Vancouver, Province of British Columbia through the Ministry of Community, Sport, and Cultural Development's Community Gaming Grants program, as well as the Government of Canada through the Department of Canadian Heritage's Building Communities through Arts & Heritage program.

About London Drugs
Founded in 1945, B.C.-based London Drugs has 79 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.

SOURCE Sanofi Canada

For further information: Nadia Rahman, Sanofi Canada, Tel : [phone], [email protected]; Lynda Paylan, Zak Communications, Tel : [phone] x 225, [email protected]