TORONTO, Dec. 16 /CNW/ - For many Canadians and Canadian charities,
giving to non-profit organizations or fundraising for our favourite
causes is an important and cherished part of holiday traditions. But
one part of the tradition is being modernized this year. Old-style
door-to-door fundraising and even office fundraising efforts are giving
way to high-tech fundraising using social networks and mobile apps.
Canadian company Artez Interactive has developed a new application for
iTunes that allows Non-profit organizations to create their own
customizable apps, offering immediate and effective ways for people to
give generously and organize broad social media driven fundraising
efforts. The app allows fundraisers to reach out to their iPhone
address books, Facebook Friend and Twitter follower lists to increase
awareness of the cause they wish to fundraise for. Interactive benefits
like mobile message boards and gauges to track progress against a goal
also allow for easy interaction with friends and family on the fly.
Fundraisers can even have donors make a person to person donation on
their smartphone safely and securely using PayPal.
The Canadian Red Cross is at the forefront of this new approach to
fundraising and is launching their first app to support the
International Disaster Relief Fund this holiday season.
Almin Surani, CIO, Canadian Red Cross and Ian Hembery, Senior Vice President, Artez Interactive are available for interviews
and can provide comment on:
The future of fundraising
How mobile giving and social media are changing fundraising campaigns
How Canadians can launch a personal fundraising campaign this holiday
season with the Canadian Red Cross app
What non-profits can do to take advantage of mobile giving opportunities
SOURCE CANADIAN RED CROSS
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