TORONTO, Feb. 20, 2018 /CNW/ -
41% of Canadian travellers are inspired to undertake interior design work when they return home
If you've been scrolling through Pinterest or Instagram for décor ideas, it turns out, you've been looking in all the wrong places.
According to new research commissioned by Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, over half (51%) of Canadian travellers said the interior design of their holiday accommodation motivated them to redecorate their own home. They also found inspiration from local designs (43%), being immersed in new cultures (35%), as well as visiting museums and galleries (15%).
So why is it that a vacation can prompt a home redecoration? Well, for over a third (38%) of Canadian travellers, a holiday stimulates their creativity when it comes to their home interiors. One in three (31%) claim they like the interior design that reminds them of happy days on holiday, while for one in six (16%) it's a way to recreate their holiday experiences once they return.
Fresh Ideas come from different settings
Interior design is a lead factor in the decision-making process before booking somewhere to stay, with one in three Canadians (31%) claiming it's the most important. For a large majority (80%) of Canadian travellers, a key consideration for booking an accommodation is that it has a different design (look and feel) than their own home. Over half (56%) enjoyed being in a completely different setting, as it helps them get the most from their holiday. In fact, one in five (23%) say they have spent more time in their accommodation than originally planned, because they loved the interior design so much.
Leading the way are rental homes (e.g. cottages, villas, gites) in sparking creative ideas, with over a third (31%) of Canadians saying they select these unique types of stays for their inspirational décor, compared to just 17% who select hotels on this same basis. Over four in ten (43%) support this thinking as they say they would choose to stay in a holiday home over a hotel if they wanted to experience unique or unusual interior design.
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: "The experiences we have while on holiday can last for a lifetime; whether that's the memories we create, the purchases we make or the inspiration we come home with. Passion for interior design is one that spans all continents, and what better way to get new ideas and fresh inspiration than looking to the accommodation we stay in while on holiday.
"At Booking.com we offer 30 different types of accommodation - from home and apartment rentals and B&Bs, to tree houses and igloos, all of which are designed to give travellers the ultimate holiday experience, and may even inspire them to make home décor changes in the process."
NOTES TO EDITORS
Research commissioned by Booking.com and independently conducted among 18,500 respondents who were surveyed (1,000+ from the UK, US, Brazil, China, Germany, Italy, Spain, France, India, Singapore and Russia and 500+ each from Australia, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Indonesia, Japan, Mexico, Netherlands, New Zealand, Sweden, Thailand and Taiwan). Respondents completed an online survey in November 2017.
* These are the top five places, out of 1,021 destinations endorsed for design globally by 237,264 Booking.com travellers.
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of The Priceline Group (NASDAQ: PCLN), Booking.com now employs more than 15,000 employees in 198 offices in 70 countries worldwide.
With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 1.6 million properties, and cover more than 120,000 destinations in 228 countries and territories worldwide.
Each day, more than 1.5 million room nights are reserved on our platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in 43 languages, any time of the day or night.
For further information: contact the Booking.com Canadian Press Office: Dena Gouweloos | PUNCH Canada | [email protected]