NBC.com Launches All-New Entertainment, Social Media and Computer-To-Computer
Voice Calling Application for the Desktop

The "NBC.com Communicator" Fan Platform Is Developed and Powered by Itibiti Systems Inc.

UNIVERSAL CITY, CA, Nov. 16 /CNW/ - NBC.com today announced the debut of the NBC.com Communicator, an all-new fan platform developed by Itibiti Systems Inc., that offers users an exclusive, one-stop mix of custom NBC content, services and communication tools including computer-to-computer voice calling over IP, right on the computer desktop. The announcement was made by Stephen Andrade, Senior Vice President, Digital Development and General Manager, NBC.com.

Developed and powered by Itibiti Systems Inc., the NBC.com Communicator is free to use, and is ready as soon as the computer is turned on. Featuring unlimited computer-to-computer voice calling and text services, the conversation is easy to join, anytime, anywhere across the USA. With just one desktop tool, fans can stay connected while engaging with their favorite NBC programs including "The Office," "The Tonight Show with Conan O'Brien" and "Heroes," a premium selection of news and entertainment feeds, community and more.

"At NBC.com we work to bring fans' favorite shows into the digital space with creative and technical innovation, and the NBC Communicator is part of that tradition," said Andrade. "This new effort gives our users a powerful, easy to use set of communication tools integrated with the best of NBC programming."

The itiBiti platform features the power of Microsoft Live Services, and has been acclaimed by Microsoft Corp. as "the next generation of integrated social media applications." Once inside the NBC.com Communicator, fans are instantly connected to the world's most powerful network of active users, with features including Windows Live Messenger, all at the ready.

"We're delighted to be working with our partners at NBC.com as they bring the Communicator experience to life for their loyal audience nationwide," said David Lucatch, President Itibiti Systems Inc. "itiBiti is a unique social media platform that re-imagines the way people connect with friends and family, and the way brands connect with their audience."

Fans can download the program and register for free at www.nbc.com and on www.nbccommunicator.com

About NBC.com:

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.

Please log on to www.nbc.com to learn more.

About itiBiti:

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti to clients of Omnicom Media Group worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Itibiti Systems is a wholly owned subsidiary of Intertainment Media Inc., a Microsoft Global Agency partner. With offices in New York, Los Angeles and headquartered in Toronto, Canada, Intertainment is listed on the Toronto Venture Exchange with the symbol "INT". Please log on to www.itibiti.com or www.intertainmentmedia.com to learn more.

SOURCE INTERTAINMENT MEDIA INC.

For further information: For further information: MEDIA CONTACT: Lesley Cerwin, NBC Entertainment Publicity: (818) 777-2888, Lesley.Cerwin@nbcuni.com; Sandra Puglielli, For Itibiti Systems: (416) 253-4153, stpnow@rogers.com

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INTERTAINMENT MEDIA INC.

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ITIBITI SYSTEMS INC.

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