A Worldwide First for a Canadian-based Company
MIRABEL, QC, Dec. 9 /CNW/ - NAYA announced today it is the first bottled spring water company in the world to use 100 per cent recycled plastic in its bottles. Recycled plastic, or rPET (recycled polyethylene terephthalate), is made from plastic that was previously used as packaging, then recycled and processed to create new bottles.
After seven years of R&D, Naya's 100 per cent rPET bottles are engineered to utilize plastic waste, which otherwise could end up in landfills. The rPET plastic used in Naya's new bottle is approved by Health Canada and meets the same rigorous safety standards as virgin plastic bottles. The new bottles will be available in 1.5 litre format at selected retailers immediately and in all Naya bottle formats beginning next month.
"We're proud to be the first major spring water brand to introduce 100 per cent recycled plastic bottles, which is a win for the environment as well as for consumers who enjoy bottled water and want to reduce their impact," said Daniel Cotte, president of Naya Waters, Inc. "This innovation is another demonstration of our commitment to put the environment at the heart of Naya's company strategy."
Having led the movement to 25 per cent and 50 per cent rPET over the past year, Naya is also the first Canadian company to have had the carbon footprint (full product lifecycle) of some of its products certified by the Carbon Trust, an independent leader in measuring companies' carbon footprints. While turning a used plastic bottle into a clean, reusable bottle requires energy and emits carbon, using 100 per cent rPET versus virgin plastic significantly reduces both. Specifically, Naya reduces the full lifecycle carbon footprint of its 1.5 liter bottle by 30 per cent when using 100 per cent rPET versus the same bottle made with virgin plastic, as certified by the Carbon Trust.
"In our work with Naya, we have been impressed by their commitment to fighting climate change. The 100 per cent rPET bottle represents a significant reduction in carbon over virgin plastic and we applaud this important step," said Euan Murray, General Manager, Carbon Footprinting at the Carbon Trust.
Naya natural spring water, located in Mirabel (QC), at the foot of the Laurentian Mountains, is protected by nature's normal life cycle, deprived of all human-generated pollution and contains no impurities, nor contaminants. Naya is conscious of its environmental footprint and gives back 1% of its revenues to the protection of the environment through the Naya Fund, a fund that targets the improvement of water quality and aquatic habitats in urban areas, promotes partnerships between municipalities, environmental and wildlife groups, and raises awareness on the importance of protecting our waterways.
For further information: For further information: Rebecca Lucas, Cohn & Wolfe, (416) 924-5700 ext. 4073, firstname.lastname@example.org