MILTON, ON, April 16, 2013 /CNW/ - For over 50 years, Nature Clean has been the leader of healthy, eco-friendly personal care and cleaning products. And for the first time in 50 years, they're going after the market with an integrated, interactive and innovative social TV advertising campaign.
Creative Bube Tube and Nature Clean created a unique cross-platform integrated advertising campaign that used the mass reach of television to get viewers involved online and find out what sort of Household Rock Star their man is. Spanning across Facebook, Twitter, and YouTube, the social media portion of the campaign involves a short but humorous survey, as well as a chance for women to tell their own stories about their Household Rock Stars. "We wanted a fun commercial that showed the men cleaning for once and gave women a bit of eye candy. Creative Bube Tube came up with just that and it rocks!" says Imran Ilahi, VP of Marketing at Nature Clean. The television commercial will run on both Food Network and WNetwork across Canada.
This campaign marks a new chapter for both Nature Clean and Creative Bube Tube as they enter into the relatively new ground of integrated television and social media campaigns. "Social media has grown into an incredible advertising medium, but by combining it with an advertising powerhouse like television, you can really get the viewers involved in an awesome campaign!" says Creative Bube Tube CEO, Jenny Munford.
Most viewers of this modern age are instantly looking up a brand on their smartphones after watching the brand's television commercial. The strategy behind this new campaign revolves around this automatic response, giving viewers a hilarious commercial, followed by an opportunity to win a trip for two through the Rocky Mountains if they visit the contest website at naturecleancontest.com. Designed for the mobile platform, the contest page works flawlessly across all mobile browsers to make sure entry into the contest is as easy as possible. After entering, users can also choose to post their own silly story about their Rock Star cleaner, or choose to read amusing anecdotes posted by other users.
Social interaction, the simplicity of the contest, and the amazing tie-in from the television campaign to social media is expected to generate plenty of buzz about the Nature Clean brand, as well as flood the contest will lots of hopeful entrants.
Image with caption: "Nature Clean - Rock N' Clean Contest (CNW Group/Nature Clean)". Image available at: http://photos.newswire.ca/images/download/20130416_C5840_PHOTO_EN_25590.jpg
SOURCE: Nature Clean
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