Naturalizer Announces Bilingual Capability for E-commerce Site in Canada

    Shoe Shopping Made Easy in French and English

<p><location>TORONTO</location>, <chron>Oct. 13</chron> /CNW/ -- Naturalizer today introduces a bilingual version of its Canadian e-commerce site,, marking the first time customers in <location>Canada</location> can shop online for the brand in French.</p>
<p>With more than 118 stores across 10 provinces, Naturalizer has been outfitting Canadians since 1972.  Visitors to can now choose to view the site in English or French through a link on the home page. offers the full range of new footwear and handbag offerings, news from the brand, current promotions and discounts and the ability to search by style, color, size and price range.</p>
<p>"At Naturalizer, we are committed to balancing uncompromising comfort and effortless style in footwear that meets a variety of wardrobe needs for consumers.  We have been bringing Naturalizer to Canadian customers for more than 35 years, and we wanted to create for them an online shopping experience as easy and flexible as the experience we offer them in our stores," said Brown Shoe Senior Vice President-Specialty Retail <person>John Mazurk</person>.</p>
<p>Naturalizer is known by women around the globe for its combination of comfort and style.  The brand recently introduced the N5 Comfort Elements, five features that combine to deliver the all day comfort consumers are looking for, including insoles designed for ultimate flexibility; featherweight bottoms for lightness in every step; ergonomic heel and toe shapes for balance and stability; extra cushioning under feet to soften impact; and breathable linings to keep feet cool.  Naturalizer offers a broad range of sizes and widths, including wide shaft boots, to meet women's footwear needs.</p>

    About Naturalizer
<p>Launched in 1927 as one of the first comfort-driven fashion footwear brands, Naturalizer strives each season to deliver just the right blend of style and comfort for the busy lifestyle of today's woman.</p>

    About Brown Shoe Company, Inc.
<p>Brown Shoe is a <money>$2.2 billion</money> footwear company with global operations. Brown Shoe's Retail division operates Famous Footwear, the more than 1,100-store chain that sells brand name shoes for the family, approximately 300 specialty retail stores in the U.S., <location>Canada</location>, and <location>China</location> primarily under the Naturalizer brand name, and footwear e-tailer Through its Wholesale divisions, Brown Shoe markets leading footwear brands including Naturalizer, <person>Dr. Scholl</person>'s, Franco Sarto, LifeStride, Etienne Aigner, Via Spiga, and <person>Sam Edelman</person>. Brown Shoe press releases are available on the Company's website at <a href=""></a>.</p>


For further information: For further information: Erin Conroy of Brown Shoe Company, +1-212-324-4515,; or Sushma Dwivedi of Fleishman-Hillard, +1-212-453-2381,, for Brown Shoe Company Web Site:

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