NATIONAL Public Relations and its clients receive eight IABC Silver Leaf Awards

TORONTO, Dec. 20, 2016 /CNW/ - In partnership with seven of its clients, NATIONAL Public Relations was awarded the most awards of any agency in Canada listed for the International Association of Business Communicators (IABC) Silver Leaf, winning eight awards for its outstanding work and excellence in communications.

The acclaims are spread across industry sectors and practice areas, including healthcare, energy, government, and infrastructure, while highlighting the work across some of the Firm's Canadian offices, including Toronto, Montreal, Halifax and Calgary.

 "Today's award-winning campaigns exemplify the innovative strategies we provide our clients to connect to target audiences and create the enduring partnerships that NATIONAL is known for," said Jean-Pierre Vasseur, President and CEO of RES PUBLICA Consulting Group, which owns NATIONAL. "The recognition we share with our clients is a great testament to our teams' ongoing commitment to bold thinking and collaboration across our practices and geographies."

The Silver Leaf Awards recognize excellence in business communications across the IABC Canada network and acknowledge outstanding work by communicators in all disciplines. Eligible submissions are judged by a panel of IABC experts, based on the planning, execution and review of the work.

The eight awards include:

Category – Issues Management/Crisis Communication
Award of Excellence
Client Alliance Pipeline: H2S Flaring in Southern Saskatchewan

Category – Media Relations
Award of Excellence
Clients Canadian Pulmonary Fibrosis Foundation & Boehringer Ingelheim Canada Ltd.: Kiss IPF Goodbye™ 2015

Category – Media Relations
Award of Excellence
Clients Pfizer Canada & Ontario Lung Association: Grounded – Pneumonia Vaccine Awareness

Category – Research Innovation
Award of Excellence
Client Pfizer Canada: Belief Based Behaviour: Metastatic Breast Cancer (mBC)

Category – Social Media Programs
Award of Excellence
Client Pfizer Canada: Don't Overlook What's Missing: Pediatric Vaccination Reminder Campaign

Category – Marketing, Advertising and Sales Vehicles
Award of Excellence
Client Halifax Convention Centre: We're ready to host you

Category – Marketing Communications
Award of Excellence
Client Halifax Convention Centre: Where it all comes together

Category – Photography within a Communication Vehicle
Award of Merit
Client Medavie Health Foundation / Photography by Meghan Tansey Whitton & Riley Smith: Medavie Health Foundation Community Investment Report

Details about the winning campaigns are available on


NATIONAL Public Relations connects clients to the people who matter most; delivering the right message, at the right time. Grounded in research, insight and deep sector understanding, we bring together teams of discipline experts from across our network to provide creative communications solutions that move people in thought and actions. For 40 years, NATIONAL has been at the centre of issues and industries that matter, leading change for today and tomorrow. NATIONAL is Canada's leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John's.

The NATIONAL network also includes NATIONAL Equicom, the industry's foremost investor relations and financial services communications practice; healthcare specialists AXON Communications, with offices in New York, Toronto, London and Copenhagen; Madano, a strategic communications consultancy based in London; and SHIFT Communications, an integrated communications agency with offices in Boston, San Francisco, New York and Austin. NATIONAL Public Relations is part of RES PUBLICA Consulting Group, and is affiliated internationally with public relations firm Burson‐Marsteller, a WPP company. For more information about NATIONAL, please visit our website or you can follow us on Twitter.

SOURCE NATIONAL Public Relations - Toronto

For further information: Scott Anderson, Manager of Media Relations, NATIONAL Public Relations, 416-420-9909,

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