National launch of Chartwell-Québec's Senior Star contest

MONTREAL, March 31 /CNW Telbec/ - Chartwell-Québec is today officially launching its Senior Star contest across Quebec. This competition to spotlight musical talent, voice or instrument, is open to all Quebec residents 65 years of age and over, as of December 31, 2010. The winner of Senior Star 2010, who will receive $5,000 in cash, will be selected by a jury composed of Quebec celebrities from the artistic world during a contest gala at the Théâtre Corona, in Montreal, on September 29, 2010.

"This initiative represents one of our core values, which is to honour and celebrate seniors. We're a part of the daily lives of hundreds of our retirees and we know that there are extraordinary talents who are waiting to be discovered. We are excited to showcase these talented individuals and crown Quebec's Senior Star for 2010. I would also like to add that this contest is open to all Quebec seniors. We hope that as many people as possible will take part," said Caroline Crête, Vice-President of Sales for Chartwell-Québec.

Regional juries, made up of well-known personalities within their communities, will select three Senior Stars at each of the 10 regional finals taking place across Quebec from May 17 to June 8, 2010. A few days before the International Day of Older Persons, the winners from the 10 Quebec regional competitions will be invited to participate in the national final in Montreal on September 29, 2010.

This competition to celebrate singing and musical talent is open to all Quebec residents 65 years of age and over, as of December 31, 2010. The deadline to register for Senior Star is April 30, 2010. Registration forms are available in all Chartwell-Québec residences. Chartwell-Québec employees and members of their immediate family are not eligible to apply. Travel and accommodation for the finalists taking part in the national final in Montreal will be paid by Chartwell-Québec. Complete contest rules may be obtained by sending a request to:

    To the attention of: Caroline Crête
    625 René-Lévesque Blvd West, Suite 600
    Montreal (Quebec) H3B 1R2

About Chartwell-Québec

Chartwell-Québec is part of Chartwell Seniors Housing REIT (TSX:CSH.UN.TO), which is Canada's leading network of seniors' residences. Chartwell-Québec includes over 25 facilities which currently contribute to the well-being of more than 6,000 residents. Chartwell-Québec's mission is to create and operate seniors housing communities where our residents enjoy a lifestyle and quality of life exceeding their expectations. Its progressive living residences offer a variety of lifestyles for seniors including Independent Living, Full Care or Assisted Living programs as well as licensed Long-Term Care Residences.

SOURCE Chartwell-Québec

For further information: For further information: or interview requests: Annie Paré, Director, Corporate Communications, Cohn & Wolfe / Montreal, (514) 845-2257, ext. 227,,

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