Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

National Healthy Living Platform: "Carrot Rewards" targets lifestyle improvements Français


News provided by

Public Health Agency of Canada

Jul 29, 2015, 13:18 ET

Share this article

Share toX

Share this article

Share toX

Government of Canada invests in innovative healthy living ideas to encourage Canadians to make healthier choices

TORONTO, July 29, 2015 /CNW/ - The National Healthy Living Platform: Carrot Rewards was launched today by the Federal Minister of Health, Rona Ambrose, with the Government of British Columbia's Minister of Health, Terry Lake and Andreas Souvaliotis, Founder and CEO of Social Change Rewards. The Government of Canada is investing $5 million in this project, and the Government of British Columbia is providing $2.5 million in funding to help create, implement and promote the new app. This project has already received initial commitments of over $15 million in total funding from governments, non-governmental organizations and the private sector over a five year period.

The Government of Canada is partnering with the Government of British Columbia, Social Change Rewards, the Heart and Stroke Foundation, the Canadian Diabetes Association and YMCA Canada to create the National Healthy Living Platform: Carrot Rewards app. The program will be launched first in British Columbia this fall, and then will expand to other provinces and territories in the future.

Social Change Rewards will develop Carrot Rewards, an online app, which will use incentives to reward Canadians for making healthy lifestyle decisions. Canadians will be able to download the Carrot Rewards app, which will be available in the fall, and receive their choice of loyalty points for engaging in specific health promotion activities that target the common risk factors associated with maintaining healthy weights and combating chronic diseases. Each time participants complete an activity they will receive points and will be further rewarded for completing follow-up assessments on an annual basis or other ongoing activities.

An existing program supported by the federal government through a partnership with the YMCA has shown that people engaged in a rewards program increased their physical activity 110 per cent and were active 2.8 times per week; up from 1.3 times per week. These types of programs have a track record of producing results that increase healthy behaviours, reducing the burden of cost on the health system for chronic disease.

Today's announcement further supports the commitment by the Government of Canada and Government of British Columbia for new, health-driven innovations. Carrot Rewards is another important initiative under the federal multi-sectoral partnerships approach to promote healthy living, and is another tool to add to the Healthy Families BC strategy, which focuses on improving the health and wellness of British Columbians through programs aimed at decreasing tobacco use, increasing opportunities for physical activity, supporting healthy eating, and promoting healthy weights.

This is one of many partnerships made under the Government of Canada's Multi-Sectoral Partnership Approach to Healthy Living and Chronic Disease Prevention, which invests $20 million per year in projects that focus on addressing common risk factors, such as unhealthy eating, physical inactivity, and smoking, to prevent chronic disease. Other projects include The Play Exchange, a national challenge to encourage active living in Canada, the FIFA 11+ and Movement Preparation soccer injury prevention program and the RBC and ParticipACTION Learn to Play Project, a national program aimed at improving physical literacy among Canada's children and youth.

Quick Facts

  • More Canadians than ever are living with chronic diseases – four out of five are at risk of developing a chronic disease.
  • A large number of factors, such as unhealthy diet, physical inactivity and tobacco use can be reduced to prevent and delay the start of chronic disease.
  • This project is the first co-funded investment with a province or territory under the Public Health Agency of Canada's transformative healthy living and chronic disease prevention multi-sectoral partnership approach.
  • In the next five years, National Healthy Living Platform: Carrot Rewards expects to expand to other provinces and territories to reach millions of Canadians, encouraging them to participate in a variety of healthy living interventions that lead to a healthier lifestyle.

Quotes

"Using leading-edge technology to encourage Canadians to make healthier lifestyle choices is an excellent opportunity for the Government of Canada to work with provincial governments, Canadian businesses and social entrepreneurs to prevent chronic diseases. We are proud to be partnering with the Government of British Columbia and Social Change Rewards to launch the National Healthy Living Platform: Carrot Rewards."
The Honourable Rona Ambrose
Minister of Health

"We're making it rewarding for British Columbians to pay attention to their health. It's so easy—by downloading the new innovative app and making small, sustainable lifestyle changes, you're getting points that take you on the path to better health," said BC Health Minister Terry Lake. "Small steps can reap big rewards, and one of the best ways to prevent chronic disease is to be physically active and learn healthy behaviours."
Honourable Terry Lake
Minister of Health, Government of British Columbia

"Social Change Rewards is proud to be joining hands with the Public Health Agency of Canada and British Columbia's Ministry of Health to build the world's first national wellness reward platform. Our unique partnership is another great Canadian example of global leadership in social innovation. Our Carrot Rewards platform will create compelling offers that will lead large population groups towards healthier and more responsible lifestyle choices and allow public sector agencies to maximize the impact of their health promotion programs."
Andreas Souvaliotis
Founder & CEO
Social Change Rewards

"A growing evidence base suggests that breaking complex health behaviours into simple tasks, and rewarding people to do those tasks, can "nudge" Canadians toward healthier living. Rewards-based programs have significantly improved health behaviours in the past and this program offers an exciting opportunity to encourage Canadians to make healthier choices, while tracking progress."
Marc Mitchell
PhD (c) ACSM Clinical Exercise Physiologist, University of Toronto, Doctoral Candidate,
UHN Cardiovascular Prevention and Rehabilitation Program (Toronto Rehab), Cardiac Rehabilitation Supervisor

"YMCA Canada views this partnership as a tremendous opportunity to reach even more Canadians with our message about the importance of active, healthy living. We are delighted to join our health partners and Social Change Rewards in this innovative approach to rewarding healthy lifestyles."
Scott Haldane
President and CEO of YMCA Canada

"We are proud to participate in this world-first initiative. This new platform is a game changer for health promotion. It will have a tangible impact on the health of Canadians, and aligns with our mission to prevent disease, save lives and promote recovery."
David Sculthorpe
CEO of the Heart and Stroke Foundation

"We are pleased to be a founding partner in what is truly an innovative approach to improving the health and wellness of Canadians."
Rick Blickstead
President and CEO of the Canadian Diabetes Association

Related Products
Fact Sheet - National Healthy Living Platform: Carrot Rewards

Associated Links
Government of British Columbia
Social Change Rewards
Year of Sport 2015
Carrot Rewards Video

SOURCE Public Health Agency of Canada

Michael Bolkenius, Office of the Honourable Rona Ambrose, Federal Minister of Health, (613) 957-0200; Public Health Agency of Canada, Media Relations, (613) 957-2983; Public Inquiries: (613) 957-2991, 1-866 225-0709; Laura Heinze, Media Relations Manager, Ministry of Health, Government of British Columbia, 250 952-1887 (media line); Genna Schnurbach, H+K Strategies for Social Change Rewards, 416-413-4742, [email protected]

Modal title

Organization Profile

Public Health Agency of Canada

A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle....

    Also from this source

  • Joint Statement from the Chief Public Health Officer of the Public Health Agency of Canada and the Chief Medical Officer of Public Health of Indigenous Services Canada on World Tuberculosis Day 2025

  • Government of Canada announces the organization to establish and lead the National Autism Network

  • Statement from the Council of Chief Medical Officers of Health on the Illegal Toxic Drug and Overdose Crisis - Latest National Data on Substance-Related Harms

Related Organization(s)

Government of Canada

    Also from this source

  • Readout - Prime Minister Carney speaks with Prime Minister of the United Kingdom Sir Keir Starmer

  • Readout - Prime Minister Carney participates in virtual meeting in support of Ukraine

  • Readout - Prime Minister Carney speaks with Prime Minister of Denmark Mette Frederiksen

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.