London-based companies earn what is positioned as Canada's toughest marketing award to win
TORONTO, Jan. 25, 2012 /CNW/ - Libro Financial Group and advertising partner Tenzing Communications, both of London, shared the only Cassie awarded in financial services for Canada Monday night at the kick-off of Canadian Advertising Week in Toronto.
"We're the first Ontario-based credit union to win the award," said Stephen Bolton, incoming
Libro President & CEO. "What's even sweeter is that we're the only Canadian financial services company,
including the much larger banks, to be recognized at the Canadian Advertising Week event this year."
Mr. Bolton's stated goal for Libro's future is to guide the community credit union to world-class performance in personal financial service and innovation. The Cassie win is an early sign that the journey has started.
"It's widely accepted in Canada's marketing profession that a Cassie is very tough to earn," said Tenzing President Gary Lintern. "That's because the metrics and case study requirements are so rigorous. The work Libro and Tenzing do together has earned professional recognition for years - this win encourages us to keep exceeding expectations."
Creating a case study that spans 14 months of strategy and activity serves a business purpose beyond gaining national recognition according to Libro Vice President, Brand, Tania Goodine. "This win reinforces the discipline we'll need to compete as the world changes around us. For a comparatively small, $1.4 billion financial institution to win at that level means a lot. Our evolving Be Libro TV and print advertising along with our new video-based, educational web presence suggests we've continued to excel since."
The Cassie Awards were started in 1993 and over 300 case studies now reside at the Institute of Communications Agencies, the national trade association and sponsor of the program. For more information about the Cassies, please visit www.cassies.ca/about.
Libro Financial Group is southwestern Ontario's full-service credit union operated by a community of owners and open to everyone. With 57,000 owners and more than 1.9 billion in assets under administration, Libro delivers a full range of chequing, savings, investment, RRSP, insurance and loan products along with financial coaching and advice for consumers, and farm and business owners. Libro has been operating for over 60 years and has 15 branches in southwestern Ontario. Owners have access to a surcharge-free network of 3,000 ATMs across Canada. For more information, see www.libro.ca.
Tenzing Communications Inc. is a brand and integrated communications agency with clients in all business sectors across Canada and in the U.S. Tenzing is focused on new principles in Collaborative Branding™ and specializes in stakeholder engagement through a wide variety of advertising, PR and interactive digital strategies. Tenzing services range from content development and design to media deployment and tracking. Tenzing commenced operations in 1989. For a few more details, visit www.gotenzing.com. Be prepared to sing along.
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