An all-new product that offers the same experience as drinking straight from the tree
LONGUEUIL, QC, May 23, 2013 /CNW Telbec/ - 100% pure, NAPSI-certified maple water from the 2013 harvest is now available for consumers to buy. Announced by the Federation of Quebec Maple Syrup Producers (FPAQ) in February, the arrival of this innovative new product in shops has already generated a lot of interest. This plant-based water was originally used by First Nations people as a tonic and will appeal to consumers who are seeking natural and healthy foods of the highest quality.
The maple sap is harvested exclusively in spring. Until now, it was very rare that consumers could try it outside of the maple groves themselves. The FPAQ has conducted several research projects to develop sterilization techniques that would preserve many of the original and healthy properties of maple water for 18 months at room temperature. To ensure authenticity and quality, these techniques are grouped under the NAPSI certification seal.
This guarantees the same experience as drinking maple water straight from the tree. The harvesting methods and processes of NAPSI-certified products meet strict standards that guarantee the maple water is:
- Natural: harvested from maple trees
- Authentic: it is the same sap that the trees themselves produce
- Pure: no agents or extra ingredients are added
- Sterile: devoid of any microorganism
- Integral: it is unrefined, not from concentrate, and contains all the original compounds provided by nature
This certification is available for national and international distributors who meet the requirements, which include that the maple water must be from Canada. This year, the only brands with NAPSI certification are SEVA, OVIVA™ and MAPLE3.
"The FPAQ is proud that NAPSI-certified pure maple water is finally available year-round," states Serge Beaulieu, President of the FPAQ. "This new product provides great potential for growth opportunities in our industry, which already contributes up to three quarters of a billion dollars to Canada's GDP ($750 million). Maple water, an innovation developed here and sold via collective Quebec marketing strategies, will help promote local economic growth through the added value generated by the underlying NAPSI process."
NAPSI-certified maple water can be enjoyed just like at the maple grove, as a simple drink, in ice cubes or as an ingredient in a variety of recipes. It is ideal as a thirst-quencher in the summer or for rehydrating after physical exercise. Maple water naturally contains more than 46 essential nutrients, including a wide variety of vitamins and minerals, organic and amino acids, polyphenols and phytohormones. Furthermore, this plant-based water contains only 25 calories per 250 ml serving.
It is also popular as an accompaniment to gourmet dishes. When used in cooking, it gives foods a fine, delicately scented and slightly sweet flavour, and imparts a unique and distinctive character to cocktails, drinks and smoothies. Recipes are available on ilovemaple.ca as well as in the new Le Grand livre de l'érable book, published by Trécarré.
For sale across Quebec
NAPSI-certified maple water under the OVIVA™ and SEVA brands are already on sale in Quebec and British Columbia. Retail price is between $4.99 and $5.99 for one litre. The distribution network for the MAPLE3 brand will be communicated at a later date. For more information about pure maple water and NAPSI certification, visit maplewaternapsi.ca and napsi.ca.
OVIVA™ Pure Maple Water
In Metro supermarkets across Quebec
In IGA supermarkets across Quebec from next week
SEVA Pure Maple Water
$4.99 - $5.99
Château Taillefer Lafon, Laval
In various public markets
Buy Low Foods
The FPAQ would like to thank Agriculture and Agri-Food Canada, the Quebec Department of Agriculture, Fisheries and Food, and the Conseil pour le développement de l'agriculture du Québec for their respective financial support.
About the Federation of Quebec Maple Syrup Producers (FPAQ)
The FPAQ was founded in 1966 with the mission of defending and promoting the economic, social and moral interests of its 7,400 maple businesses. These men and women are working together to collectively market their products. The FPAQ innovates and develops products for the domestic maple syrup industry and with the advantages brought by collective marketing. The quality of their work and their products has made Quebec the producer of close to 80% of today's global maple syrup output.
Image with caption: "OVIVA, SEVA, MAPLE3 maple water. (CNW Group/FEDERATION OF QUEBEC MAPLE SYRUP PRODUCERS)". Image available at: http://photos.newswire.ca/images/download/20130523_C9658_PHOTO_EN_27021.jpg
SOURCE: FEDERATION OF QUEBEC MAPLE SYRUP PRODUCERS
For further information:
Promotion and Communication Officer
Federation of Quebec Maple Syrup Producers