TORONTO, Dec. 14 /CNW/ - Digital publishing leader Mygazines today
announced the launch of its Mobile 3.0 Beta, an app-like software that
works on any mobile device. The HTML5-based system mimics an in-app
experience by supporting video, links, high quality zooming, pinching,
swiping, text-only mode, fast content loading and spreads - all without the need, although the option, to access from an app store.
Available as part of Mygazines' digital publishing software package,
Mobile 3.0 lets publishers, professionals and corporations produce
optimized mobile editions via the same URL they would use for the
desktop solution. Users simply access a link, and the platform
automatically detects the device and shows a unique interface.
"With so many different gadgets entering the market, we wanted a
solution that was geared to meet our customers' needs today and in the
future. Mobile 3.0 provides the ability to adapt to mobile browsers
across different devices," said Yoav Schwartz, CEO, Mygazines. "Now
more content creators will be able to render digital, app-like
experiences in minutes rather than months."
Mobile 3.0 currently works on almost any modern touch-screen device,
including the iPhone, iPad, Android phones and Blackberry Torch which,
according to Comscore, account for more than 80% of the smartphone and
tablet market. "Mygazines Mobile 3.0 simplifies the process for
adapting to the mobile market for the content creator. For an end-user,
with no need to 'download an app' or alter engagement by device,
adoption is natural," said Chief Marketing Officer Randy Frisch.
Nevertheless, Mygazines launched its wr(App)s, which allow for distributing content on the Apple App Store and
Android App Market. Content is wrapped as a native app and made
available on the storefronts that based on a 2010 study by AdMobs, make
up for almost 90% of mobile app sales in North America and Europe. "The
ability to be listed on the App stores through a wr(App) is the only
item we charge extra for; it's priced at a fifth of what some of our
competitors are charging," explained Frisch. "Mygazines is offering
our customers one of the industry's most comprehensive professional
digital publishing solutions."
Mygazines empowers publishers, professionals and corporations with the
tools to produce, distribute and track their content on any web enabled
device. The Canadian-based company has been converting traditional
print versions of magazines, newspapers, catalogs, brochures, textbooks
and documents into digital editions with its proprietary
software-as-a-service since 2008. Randall-Reilly, GAP Adventures and
St. Joseph Content are some of Mygazines partners and customers.
Enter this link into your smartphone or tablet to see an example of
Mobile 3.0: http://www.mygazines.com/demo
For further information:
Visit Mygazines website: http://www.mygazines.com/mobile
1-888-694-2946, ext. 2002
Hill & Knowlton Canada (for Mygazines)
416.413.1218, ext. 4611