MyChelle Skin Care Launches in Murale, Canada's Leading Beauty Destination

BOULDER, Colo., Sept. 15, 2016 /CNW/ -- Consumer demand for premium natural skin care continues to grow, and MyChelle Dermaceuticals is pleased to announce Murale as its exclusive retailer partner in Canada. The US-based brand's line of clean, naturally effective skin care will launch at all 5 Murale stores and online at this month.

As MyChelle further expands its presence as a leader in the growing natural skin care industry, the Murale partnership will allow them not only to introduce their safe, ethically-sourced products to the Canada consumer, but also educate on the importance of full ingredient transparency in skin care formulas.

"MyChelle is a welcome addition to our assortment and a key brand to further establish Murale as a destination for green beauty brands," said Carol Wheatley, Senior Director, Murale. "Green beauty is an important and growing category that is resonating with our customers who are more educated on ingredients and concerned about what they are putting on their bodies."

Building on its over 15-year commitment to using botanically-based, clinically-proven ingredients that won't compromise personal health and safety, MyChelle was recently named a Founding Member of the EWG VERIFIED™ program. MyChelle is the first Murale brand to bear the EWG VERIFIED™ brand mark developed to help consumers quickly and easily identify personal care products that are formulated without potentially hazardous ingredients, fully disclose all ingredients, and are created following good manufacturing practices.

A key assortment of 30 MyChelle cleansers, exfoliators, serums, and moisturizers will be available in all 5 Murale stores. Included in the lineup will be award-winning MyChelle bestsellers Refining Sugar Cleanser, Perfect C™ Serum, Remarkable Retinal™ Serum, Remarkable Retinal™ Eye Cream, and Supreme Polypeptide Cream with additional new products slated to launch in early 2017.

In line with Murale's reputation for an elevated level of expertise and personalized service, MyChelle will host dedicated in-store events and interactive demonstrations, including the brand's REVEAL® medical technology machine, to provide consumers with individual, in-depth skin analysis and tailored solutions for professional-level results and a lifetime of natural, healthy skin.

About MyChelle Dermaceuticals
Founded in 2000 in Colorado, MyChelle Dermaceuticals transformed the natural beauty industry by being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our progressive, 360-degree approach to beauty provides clean, conscious, and comprehensive skin care products that are bioactive, ethically sourced, and formulated with high-performance ingredients for superior results and a lifetime of natural, healthy skin. For updated MyChelle company news, events, and retail promotions, follow MyChelle on Facebook, Twitter, and Instagram. Visit the MyChelle blog for expert skin care advice.

About Murale
Murale is an innovative beauty destination for those seeking unparalleled service and access to the world's best beauty brands. With an emphasis on advanced dermatological skin care and luxury beauty, Murale offers an elevated level of expertise, personal services and unbiased advice. For more information, visit

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SOURCE MyChelle Dermaceuticals

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