• March of Dimes Canada launches the #MyBiggestBubble challenge to raise awareness of its Gumball Machine program and funds for Canadian children and adults living with disabilities.

TORONTO, July 23, 2015 /CNW/ - March of Dimes Canada, a community-based rehabilitation and advocacy charity for people with disabilities, is asking Canadians to show off their best bubble-gum-blowing skills by taking the #MyBiggestBubble challenge and sharing their photos on Facebook, Twitter and Instagram.

Starting July 11, 2015 and running until Labour Day, Canadians can participate in three simple steps:
1) Visit www.mybiggestbubble.ca to find a Gumball Machine location near you
2) Buy a $1.00 gumball knowing 100% of proceeds will help Canadians with physical disabilities
3) Snap a selfie of the biggest gum bubble you can make and share it on Facebook, Twitter and Instagram with the hashtag #MyBiggestBubble (March of Dimes Canada's sponsors will award prizes to the best bubbles throughout the summer, too!)

Since 2011, March of Dimes has raised $20,000 through its Gumball Machine program, which sees businesses across Canada place gumball machines in their stores, restaurants, resorts and camp grounds to encourage community members to buy gumballs with all proceeds going to March of Dimes Canada.

Businesses that already have March of Dimes Canada gumball machines on display can visit www.mybiggestbubble.ca to register for a free #MyBiggestBubble business listing, while businesses who are not yet Gumball Machine partners can register online to receive a free one.

All participating businesses are encouraged to host #MyBiggestBubble events and photo opportunities with staff and customers; a full list of events is available at www.mybiggestbubble.ca.

March of Dimes Canada is a nationally registered charitable organization providing support services to people with disabilities, their families and caregivers across Canada. Our goal is to enhance the independence and community participation of people with physical disabilities every day through a wide range of programs and services across Canada.  For more information, please visit www.marchofdimes.ca or call 1-800-263-3463.


For further information: Ruth Kapelus, Media and Public Relations, March of Dimes Canada, Toll Free: 1-800-263-3463 ext. 7258, rkapelus@marchofdimes.ca

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