TORONTO, Jan. 21, 2016 /CNW/ - Music Canada is pleased to announce the appointment of Amy Terrill as Executive Vice President. Terrill, who joined Music Canada in August 2010, has been promoted to the new position from her previous role as the organization's Vice President Public Affairs. Music Canada is an association that promotes the interests of the Canadian music community.
In her new role, Terrill will continue to oversee Music Canada's branding, research, communications and media relations activities, and play a leadership role in federal, provincial and municipal government relations and stakeholder outreach. The role adds executive responsibilities.
"Amy's promotion recognizes her excellent work not only on behalf of Music Canada's members, but also toward the revitalization of Canada's broader music sector," says Graham Henderson, President of Music Canada. "Under her leadership, Music Canada's research projects have become influential roadmaps to build a stronger music sector, both in Canada and internationally. Those projects have bolstered the organization's reputation as a passionate advocate for music in Canada, a trusted source of music-related information, and a respected forum for all things music."
Terrill started at Music Canada as the organization's communications lead, extending its communications strategy beyond the music community and governments to consumers.
Terrill's responsibilities quickly expanded to public affairs, where her principal focus has been raising the profile of music in Toronto and other municipalities, as well as at the provincial level, including in Ontario and Alberta. Those efforts, backed and guided by research, have helped produce concrete policy initiatives, among them the $15 million a year Ontario Music Fund, the Ontario Live Music Strategy, and programs to bolster Toronto's music scene.
Research projects led by Terrill include The Next Big Bang: A New Direction for Music in Canada, which identifies programs and policies designed to stimulate the development of Canada's commercial music sector; Fertile Ground: Alberta Music Cities Initiative, a report on Alberta's music sector that outlines the economic benefits of a strong provincial music industry; Live Music Measures Up, a groundbreaking study on Ontario's live music sector; and Accelerating Toronto's Music Industry Growth – Leveraging Best Practices from Austin, Texas.
The Mastering of a Music City, a global study that identifies the key elements and benefits of a music city along with effective strategies to build the sector at the local level, has won worldwide acclaim and placed Terrill in demand as a speaker in cities around the world.
Prior to joining Music Canada, Terrill was Vice President, Communications and Marketing at the Ontario Chamber of Commerce. Previously she was General Manager of the Lindsay & District Chamber of Commerce where she received the Burnie Gillespie Memorial Award for excellence in chamber leadership and before that worked in television news at Peterborough's CHEX-TV, variously as a Creator, Producer, Host, Reporter and Anchor.
Terrill's education includes Political Studies at Queen's University, where she earned a Bachelor of Arts Honours, as well as German and European Studies at University of Salzburg, in Austria.
Among her volunteer activities, Terrill serves on the boards of directors of Music Canada Live, the Unison Benevolent Fund and Kawartha Lakes Community Futures Development Corporation, as well as on the Ontario Media Development Corporation's Music Advisory Committee.
Terrill lives on a farm outside of Toronto with her husband and two teenage daughters.
Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.
SOURCE Music Canada
For further information: Siobhan Özege, Strategic Communications Advisor, Music Canada, [email protected]