Top sports and athlete-focused website selects Mundo as its exclusive performance-based advertising provider
RICHMOND HILL, ON, July 10, 2017 /CNW/ - Mundo Inc. ("Mundo" or the "Company"), a leader in online performance based advertising, announced today that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to be the exclusive performance advertising service provider to STACK Media ("STACK") (www.STACK.com), the nation's leading multi-platform sports performance content and media company for athletes. Beginning in July 2017, the agreement provides for US$28.8 million in minimum incremental advertising spend through the Mundo platform over the next two years.
"STACK is among the top brands in sports performance and athletic training and its website is home to exclusive content from many of the world's most recognized professional athletes," said Jason Theofilos, CEO of Mundo. "This multi-year agreement is the direct result of initiatives launched earlier this year to drive growth in the second half and demonstrates the value top publishers like STACK see in dedicating more of their advertising inventory to Mundo's data-driven customer acquisition platform. Our performance-based model drives higher customer engagement for STACK and its advertisers, which should result in greater ROI for both."
With more than 10 million unique visitors in peak months, STACK.com ranks among the top websites for the male 13-24 demographic according to top rating services such as Nielsen's Digital Content Ratings. STACK's content library includes over 12,000 exclusive videos and 25,000 articles featuring high profile athletes, coaches, and trainers. This includes top tier athlete relationships with over 500 professional athletes across all major sports including Cam Newton, Bryce Harper, Dwayne Wade, and Serena Williams.
Under the agreement, Mundo will execute advertising campaigns for STACK across the Mundo Network and STACK will provide Mundo with exclusive first right to sell against a select number of video and display impressions each month on the STACK website. Mundo will also collaborate with STACK to develop custom performance advertising programs for its direct brand advertisers. Mundo will also have the right to monetize advertising placements on its network and on the STACK website over and above the contracted impressions. STACK's content development resources and branded content expertise will also be leveraged by Mundo as part of integrated ad campaigns across its proprietary Network.
"At STACK, we are focused on providing innovative content that inspires athletes to train and perform better," said Nick Palazzo, CEO of STACK. "We also strive to bring innovation and higher performance to our advertising partners. By teaming with Mundo, we look forward to providing our advertisers with solutions that allow them to better connect and engage with our target demographic of young, active consumers, while reaching new users through Mundo's vast network."
Forward Looking Statements
This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation which are based upon Mundo's current internal expectations, estimates, projections, assumptions and beliefs and views of future events. Forward-looking information can be identified by the use of forward-looking terminology such as "expect", "likely", "may", "will", "should", "intend", "anticipate", "potential", "proposed", "estimate" and other similar words, including negative and grammatical variations thereof, or statements that certain events or conditions "may", "would" or "will" happen, or by discussions of strategy. Forward-looking information include estimates, plans, expectations, opinions, forecasts, projections, targets, guidance or other statements that are not statements of fact.
Any forward-looking information speaks only as of the date on which it is made, and, except as required by law, Mundo does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. New factors emerge from time to time, and it is not possible for Mundo to predict all such factors. When considering these forward-looking statements, readers should keep in mind the risk factors and other cautionary statements in Mundo's Amended and Restated Prospectus dated June 16, 2017 and filed with the applicable Canadian securities regulatory authorities on SEDAR at www.sedar.com. The risk factors and other factors noted in Mundo's Amended and Restated Prospectus could cause actual events or results to differ materially from those described in any forward-looking information.
STACK exists to educate and inspire athletes of all ages. STACK is a multi-platform content and media company providing differentiated sports content focused on athletic performance, fitness, nutrition and other important aspects of the athlete lifestyle. STACK engages a massive audience of active millennials through its various channels, including: STACK.com, the digital home of all STACK content and web-based tools, reaching more than 10 million monthly unique visitors in peak months; its nationwide network of high school athletic programs, representing 75% of all high schools with varsity sports programs; and various digital applications. Visit: www.STACK.com
Mundo is a leading global, online, performance-based advertising technology company. Mundo leverages billions of user specific data points to efficiently acquire and retain mobile and desktop customers for advertisers, while generating monetization channels for publishers. Mundo's solution, which is powered by its proprietary cloud-based MUNDOCore platform, uses predictive software algorithms to drive user engagement by optimally pairing publisher traffic with advertiser campaigns.
SOURCE Mundo Inc.
For further information: Ross Marshall, Investor Relations, [email protected], T: (416) 526-1563