Multiplied Media Announces Multi-Award Winning Poynt Application for Apple's

Poynt for iPhone Brings Unprecedented Augmented Reality Capabilities to Local Search

CALGARY, March 3 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a leading provider of mobile local search services, today announced that its multi-award winning application Poynt is now available from the Apple App Store for the iPhone and iPod Touch. A key feature of Poynt for the iPhone is the utilization of augmented reality (AR) technology, giving the user a real-time view of businesses, people, retailers and theaters around them. Poynt's AR capability overlays a virtual view of search results with the physical real-world environment providing the user with an enhanced local search experience.

Poynt is a convenient and timesaving application that connects iPhone users to local businesses, people, restaurants and movie theaters wherever and whenever the information is needed. Poynt for iPhone offers the features and benefits of multiple individual applications and the thorough integration with on-board apps like the address book, maps and phone makes the app truly more than the sum of its parts. By entering search terms, the user is able to discover people, businesses, restaurants and movies near their location. Poynt allows users to find phone numbers and addresses, maps and directions and offers enhanced features such as the ability to read movie reviews, view trailers and even purchase movie tickets and book dining reservations.

"With over two million Poynt users already on the BlackBerry platform worldwide, the market demand to bring Poynt to iPhone has been overwhelming," said Andrew Osis, CEO of Multiplied Media. "We are very pleased to be able to now provide both iPhone and BlackBerry users the best in mobile local search. After months of development, our application for the iPhone is ground-breaking in its use of augmented reality technology and local search abilities, while still remaining true to the Poynt brand."

Poynt for iPhone includes rich features such as:

    -   Setting a Location: Poynt will detect your current location to begin
        a search or you can manually enter an address to use as your search
    -   Map View: Rotate the device to map a single or full set of search
    -   Augmented Reality: From within the map view, users can access a
        directional view of search results
    -   Call Gesture: From a search result, hold the phone to your ear to
        automatically place a call
    -   Address Book Integration: Add frequently accessed listings to your
        Contacts for convenient future look ups

Poynt is known for its comprehensive coverage of businesses, people, restaurants and movie information, as well as its ease of use and outstanding user interface. Poynt's AR capabilities utilize the iPhone 3GS camera, compass and GPS to display images of the physical environment around the user and overlay the search information, creating a hybrid, augmented view of the local area.

The number one response in pre-release testing was that Poynt offers iPhone owners an unparalleled local search application that can be used for everyday life. The independent beta users also commended Poynt for its innovative use of AR technology.

Poynt is a free application and is now available to iPhone and iPod Touch users in Canada and the United States from Apple's App Store. Poynt is also available for BlackBerry smartphones on BlackBerry(R) App World ( or via Over the Air download at

    About Multiplied Media Corporation

Multiplied Media ( develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ( is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (, enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.


For further information: For further information: Evie Smith, FortyThree PR, Inc for Multiplied Media Corporation, (831) 401-3175,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890