Multilingual communities connect with local businesses who speak their language

Vancouver-based company brings multilingual communities closer to local businesses by providing social media communication services.

VANCOUVER, Feb. 4, 2013 /CNW/ - LAT Multilingual Translation & Marketing announced yesterday the launch of its new multilingual service focussed on providing turnkey solutions for businesses that wish to reach deeper into their local market by creating multilingual social media campaigns.

"Companies looking to expand into new markets should start with their own local community," says Lise Alain, founder and CEO of LAT Multilingual Translation and Marketing (http://www.latmultilingual.com).

Businesses already know that they can see a substantial return on investment by localizing their website content, brochures and packaging, said Alain, but the next step is to engage with customers in their own language and foster discussions about their products or services on social media.

Given that social media giants such as LinkedIn, Facebook, Twitter and YouTube are not the de facto standard in some non-English speaking markets, going global means being able to blog, tweet and post in other languages and on other social media platforms, such as Weibo for the Chinese market and its communities (http://www.weibo.com).

When a company wishes to adopt a multilingual social media strategy, LAT Multilingual provides different packages adapted to their specific objectives. An assessment of the customer's specific communication needs is performed and a communication roadmap is defined.

LAT's team of social media experts create localized content and post it on various social media platforms on behalf of customers. Social Media monitoring is also part of the service offering, enabling customers to know what's being said about their product or company on non-English social media platforms.

Research has shown that people are much more likely to follow and buy from brands that use their language. Traditionally, companies purchased translation services to reach new markets abroad. But given that most customers buy from local companies, it makes sense to prioritize local demographics.

LAT was created 14 years ago to provide French translation services to major Canadian retailers doing business in Quebec. As the demand for language services started to grow, so did the company. Today, with a team of language professionals and a network of social media experts around the world, LAT Multilingual Translation and Marketing helps hundreds of companies in several industries — including luxury products, destination marketing organizations, universities and other businesses — reach deeper into multilingual communities here at home, as well as abroad.

"When local businesses engage with customers in their own language, they help bring people together on the marketplace, which creates opportunities for interaction. Given the diverse linguistic landscape of our city, it is important for brands to adopt a multilingual marketing strategy", said Alain.

About LAT Multilingual Translation and Marketing

Founded in 1999 under the name of L.A. Translations & Design, LAT Multilingual Translation and Marketing (http://www.latmultilingual.com) provides multilingual translation and marketing services to a variety of clients across Canada and the U.S. With a team of qualified language experts and social media specialists all over the world, LAT enables its customers to efficiently market their products and services to various linguistic communities here and abroad.

SOURCE: LAT Multilingual Translation & Marketing Inc.

Media contact:
Lise Alain 1-866-936-3833, ext 101