Background
EMD Serono
Challenges
When EMD Serono identified an opportunity to leverage its success of the Multibionta brand, Shikatani Lacroix was retained to develop a new package design for the Canadian market. The new package design needed to reinforce the greater benefits than what traditional multivitamins offer. Shikatani Lacroix also needed to come up with a new packaging that reinforces a unique 3-layer caplet that is smaller than most multivitamins and easier to swallow.
Solution
Shikatani Lacroix developed a new packaging brand architecture that provided focus on the product's unique benefits, while creating an overall design that simplified the communication and ensured strong shelf impact. The new package design leveraged a fifth panel that clearly communicated the product features while an illustration reinforced the unique multilayer tablet design.
Results
The new program has received strong support form the trade and is currently being rolled-out across
For further information: Jean-Pierre Lacroix, (416) 367-1999, [email protected]
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