Multi-Platinum OVO/Reps-Up Recording Artist, Preme & Grammy Nominated Music Producer ZALE team up to give back to communities most impacted by Covid-19
TORONTO, May 12, 2020 /CNW/ - On Sunday, May 10th, Zale, Grammy Nominated Music Producer and Co-Founder of Toronto-based sustainable streetwear label This Is Your Brain On Plants, teamed up with multi-platinum OVO/Reps-Up Recording Artist Preme, to give back to their hometown in honour of Mother's Day. They spent their day making contactless deliveries to vulnerable community members, as well as, frontline and essential workers across the Greater Toronto Area, collectively gifting over $20,000 worth of items. Donations were made to 12 hospitals and organizations including Sick Kids Hospital, Mount Sinai Hospital, East Scarborough Boys and Girls Club, Princess Margaret Cancer Centre, Homes First and Good Shepherd.
For every sustainable mask sold on their website, This Is Your Brain On Plants, through Protect We Project, donates a mask to frontline and essential workers, as well as, vulnerable community members. On Mother's Day, they gifted over 600 reusable cloth masks made in Toronto. BIO RAW, a local meal delivery service, donated 1200 Certified Organic, nutrient-dense meals through their Frontline Workers Fund. Additional items that were gifted included roses, and organic snacks and beverages.
This Is Your Brain On Plants released an exclusive video and photos with behind the scenes clips from the deliveries that were made on Mother's Day - watch here.
About This Is Your Brain On Plants
This Is Your Brain On Plants is a Toronto-based, sustainable streetwear brand founded by Zale and Stacey Lee. Zale is a Grammy Nominated Music Producer and Songwriter whose resume includes: Nicki Minaj, Chris Brown, Partynextdoor, Meek Mill, and more. Stacey Lee is a designer and creative from Toronto. In response to the COVID-19 outbreak, they have pivoted production to focus on making reusable and washable masks made from 100% GRS CERTIFIED Recycled Cotton. Their masks are washable and reusable, filling the void in the market for sustainable masks, while others are simply filling landfills and littering our communities. They have an opening on the inside where the user may add a filter if they wish, and are outfitted with soft and stretchy fabric ties for closure and do not cause ear fatigue. This Is Your Brain On Plants retails their 100% sustainable cloth masks on their website with worldwide shipping and will be available in retail locations across the Greater Toronto Area.
Zale is available for an interview about this impactful pay-it-forward initiative. Learn more at thisisyourbrainonplants.com. Images & Assets can be found in this Folder. Raw video footage available upon request.
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For inquires and info about This Is Your Brain On Plants and the PROTECT WE PROJECT initiative, please contact Avra Epstein | This Is Your Brain On Plants | [email protected]
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