-- Mayor Ford on-hand for ribbon-cutting of MTY's first fully branded food plaza --
TORONTO, March 1, 2012 /CNW/ - MTY Group (www.mtygroup.com) - known for its multi-banner portfolio, with 27 brands under management across Canada and internationally - is rolling out the 'purple carpet' for the grand opening of 7 King Court, their first-ever fully branded, street front food plaza. The grand opening takes place from 10 AM to 2 PM today at 7 King Street East in downtown Toronto. With six MTY brands under one roof, customers can now choose menu items from Mr. SUB, Country Style, Thai Express, Villa Madina, Tiki-Ming and Sushi Shop, all conveniently located together in the downtown core. Stylishly designed, with high ceilings and a brightly-lit interior, 7 King Court accomodates more than 100 guests and is located directly outside the King Street subway station on the Yonge line.
Purple carpet V.I.Ps enjoy the 'royal' treatment
Toronto V.I.Ps including Mayor Rob Ford, who will officiate the ribbon-cutting ceremony, will be on-hand for the festivities and will walk the 'purple carpet' while greeted by the 7 King Court trumpeter and juggling court jester. Once inside, guests will enjoy live musi, complimentary cake and Country Style premium blend coffee, as well as samples from each of the six restaurants. Guest can enter to win courtside tickets to the Toronto Raptors as well as gift certificates from all six restaurants. Carleton, the 'Leafs Bear' and the Toronto Raptors mascot will also be in attendance, adding excitement to the festive atmosphere. Welcome remarks will be made by Jennifer Ma, MTY Group's senior marketing director.
"We are always looking for opportunities to expand our brand concepts and group six of our strongest banners under one roof to create an MTY food plaza is a great opportunity for us," said Ms. Ma. "We're very excited about 7 King Court and look forward to building more concept food plazas in the future," she added.
"The 7 King Court location is ideal for Country Style's new Bistro Deli concept and we're happy to be a part of MTY's first-ever full-branded food plaza," said Rita McParland, vice president of marketing, Country Style.
About MTY Group
MTY Group is the master in quick service franchising, and is among the foremost quick service companies in Canada. It operates 26 banners, of which 22 are fully owned and four are under exclusive license agreements. MTY Group's multi-bannered strategy has allowed it to become a leader in its class. MTY Group works hard every day to assert itself as a dynamic and innovative organization. The company maintains a leading position in its market through acquisitions and national and international expansion, as well as continuous operational improvements for service that consistently exceeds consumer expectations. With over 1700 units and a broad range of quick service solutions, MTY Group is uniquely positioned to satisfy the many tastes and needs of consumers. For more information on MTY Group visit and join the conversation at #kingcourt on Twitter.
Image with caption: "Rita McParland, vp marketing, Country Style/Mr. SUB and Jennifer Ma, senior marketing director, MTY Group, join Mayor Ford and Steve Bailey, vp Villa Madina, Toufic Jabbour, 7 King Court franchise owner and Ken Monteith, senior vp, Country Style/Mr. SUB for the official ribbon cutting at the grand opening of 7 King Court food plaza in downtown Toronto today. 7 King Court is MTY Group's first-ever fully branded street front food plaza with six of its brand banners under one roof. (CNW Group/MTY Group)". Image available at: http://photos.newswire.ca/images/download/20120301_C9069_PHOTO_EN_10672.jpg
For further information:
or to request an interview with Rita McParland, vp marketing, Country Style/Mr. Sub or Jennifer Ma, senior marketing director, MTY Group, please contact Renee Lalonde or Carolina Salcedo at The Siren Group Inc. Tel: (416) 461-5270. Fax:(416) 778-9047. Email: [email protected], www.thesirengroup.com or on Twitter @thesirengroup.