TORONTO, June 15 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has been chosen to power the "2010 MTV Video Music Awards" the world's leading music video award show broadcast in nearly 160 countries with a potential audience of more than 1.2 billion viewers. The VMAs will utilize YANGAROO's patented Digital Media Distribution System (DMDS) to distribute nominated music videos submitted for VMA consideration to the voting members throughout the U.S. The VMAs will then use the system to securely distribute the nominated music videos to voting members, allowing them to stream the videos online for review, and vote electronically.
YANGAROO's Digital Media Distribution System is an effective platform in which to share videos with our voting academy," said Emilienne Gray, Sr. Vice President MTV Brands & VH1 Music Programming and Strategy of MTV Networks. "DMDS will be in place for the upcoming '2010 MTV Video Music Awards,' which takes place in Los Angeles on Sunday, September 12 and will broadcast worldwide on MTV."
"We appreciate the confidence the MTV team have shown in our DMDS technology," said Cliff Hunt, Chairman and COO YANGAROO Inc. "Music videos are now being delivered daily to MTV Networks channels via DMDS, and now we are able to contribute to the world's leading music video awards program."
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in... www.mtvpress.com.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a Web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, award shows and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.
For further information: For further information: Contacts: YANGAROO, Don Prindle, Gina Preoteasa, Trylon SMR, 212/725-2295, email@example.com, firstname.lastname@example.org; MTV, Melissa Barreto, tel: 212.8467226, fax: 212.846.8759, email@example.com