TORONTO, April 25, 2012 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has been chosen to power the "2012 MTV Movie Awards" nominee voting process. MTV will utilize YANGAROO's patented Digital Media Distribution System (DMDS) to distribute nominated movie clips submitted for Movie Award consideration to the voting members throughout the U.S., allowing them to stream the videos online for review, and vote electronically.
YANGAROO's DMDS is an effective platform for our voting academy," said Garrett English, Executive Producer and Executive in Charge for MTV. "DMDS was in place for the upcoming '2012 MTV Movie Awards', which takes place in Los Angeles on Sunday, June 3rd at 9pm ET/PT on MTV."
"MTV Networks is a great partner, and we appreciate the continued confidence the MTV team has shown in our DMDS technology," said Cliff Hunt, Chairman and COO YANGAROO Inc. "The MTV Movie Awards will be the first non-music industry awards program to adopt the DMDS Awards platform and we expect this will help introduce our technology to new opportunities within the Awards Show business throughout North America and beyond."
Known as one of the most outrageous and distinctive televised award shows, the "2012 MTV Movie Awards" will feature its trademark individuality and irreverence. Fusing the network's musical core with the wonder and amazement of the comedy, drama, adventure and mystery inherent to the movie-going experience, the telecast is set to provide more laughs, surprises and one-of-a-kind moments with Hollywood's biggest stars gathering to honor fan-favorites from the past year.
The "2012 MTV Movie Awards" will air across MTV's global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of North America's major awards shows including The GRAMMYS, The Academy of Country Music Awards, The BET Awards, The JUNOS, The Soul Train Awards, and others.
Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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