VAUGHAN, ON, June 5, 2018 /CNW/ - After a decade of fan anticipation, MTN DEW Baja Blast – the most wanted beverage flavour – is coming to Canada and is now exclusively available at Taco Bell restaurants across the country. This indescribable tropical lime beverage of mythic proportions delivers a refreshing hit of hurricane-like taste that fans in Canada can finally get their hands on. Engineered specifically to complement the flavour profile of Taco Bell's food, MTN DEW Baja Blast is the perfect addition to the Taco Bell Canada menu.
"Our fans have been passionately asking for this cult favourite and we're so excited to give them what they've been craving," says Veronica Castillo, head of marketing at Taco Bell Canada. "We're thrilled that Canadians can now - for the first time ever - try a Baja Blast on Canadian soil, exclusively at Taco Bell locations across the country."
To fuel the cult of Baja Blast, Taco Bell is converting die-hard fans into "dye-hard" fans by giving them the opportunity to wear their support on their head with the creation of the first-ever Taco Bell #BajaBlessed Hair Salon. The Hair Salon will only be open for two days in each city; in Toronto on June 14 & 15 at Queen Street West and Augusta Avenue and in Hamilton on June 16 & 17 at 677 Upper James Street, giving the truest MTN DEW Baja Blast fans an opportunity to come in for a free colour job – but only in one very familiar colour – Baja Blast blue.
Can't make it to the salon? Don't worry! Taco Bell has taken this one step further and partnered with Manic Panic to provide a limited-edition release of Baja Blast hair colour exclusively from Taco Bell Canada. Fans can enter the giveaway at facebook.com/tacobellcanada while supplies last.
"We know that fans of Baja Blast literally live and breathe this drink and at Taco Bell, we are always fueling our loyal fanbase with one-of-a-kind experiences they'll never forget. We can't wait for the sea of Baja Blast blue hair that's going to take over Canada!" says Castillo.
Fans looking for the latest and greatest news from Taco Bell Canada can visit www.tacobell.ca for more information. For more information on how to book an appointment, visit the #BajaBlessed Hair Salon event page at https://bajablessed.eventbrite.com.
About Taco Bell Canada: Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our new website www.tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, on Snapchat TACOBELLCANADA or on Instagram @tacobellcanada.
About PepsiCo Canada PepsiCo’s businesses in Canada are organized into two business units. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. PepsiCo Foods Canada includes the Frito Lay Canada and the Quaker Foods and Snacks business.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit pepsico.ca.
SOURCE Taco Bell Canada
For further information: Taco Bell Canada Media Contact: Nora Hickey, Edelman, [email protected], 705.772.6672; MTN DEW Canada Media Contact: Andrea Helmer, Praxis PR, [email protected], 416.453.2218