Wins second-ever PR Agency of the Year Gold award from strategy magazine.
TORONTO, Nov. 6, 2015 /CNW/ - MSLGROUP Canada was awarded strategy's second-ever Agency of the Year Gold award at a gala on November 4 at the St. Lawrence Centre in Toronto.
According to strategy, MSLGROUP Canada leveraged its relationships with its Publicis sister agencies, and the booming social influencer space to create a recipe for success.
Fellow Publicis Groupe agency Leo Burnett also took home the top strategy award for Agency of the Year Gold.
"I think PR is being called upon more and more to generate conversation and also to make a real impact on consumer decision-making," said Gayla Brock-Woodland, President, Canada, MSLGROUP. "It's not enough that you're spreading a message and creating awareness, you have to make a really strong connection with consumers, and that's what we've proven we can do."
Recently, MSLGROUP was awarded Global Marketing Agency of the Year by the Stevie Awards.
Strategy is Canada's national marketing and advertising magazine, and publisher of several media and marketing industry daily news brands, including Media In Canada, strategyDaily and Stimulant. The strategy Agency of the Year awards are the most coveted agency ranking in Canada and are used by many on their RFP checklist.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.
Image with caption: "Gayla Brock-Woodland, President, Canada, MSLGROUP receives strategy's PR Agency of the Year Gold award at a gala on November 4 at the St. Lawrence Centre in Toronto. (CNW Group/MSLGROUP)". Image available at: http://photos.newswire.ca/images/download/20151106_C3957_PHOTO_EN_538732.jpg
Image with caption: "MSLGROUP Canada (CNW Group/MSLGROUP)". Image available at: http://photos.newswire.ca/images/download/20151106_C3957_PHOTO_EN_538730.jpg