MS&L Appoints Patricia Archambault as Vice President, Healthcare in Montreal

    Newly Created Role Will Expand Firm's Presence in Quebec

<p><location>TORONTO</location>, <chron>Jan. 28</chron> /CNW/ -- MS&L, a leading global communications firm, today announced the appointment of <person>Patricia Archambault</person> as vice president, healthcare for the <location>Montreal</location> office.  Archambault will be responsible for overseeing key client relationships and healthcare team activities in the office. She will join the Canadian senior management team.</p>
<p>The vice president, healthcare, role is new for the <location>Montreal</location> office and is part of MS&L's plan to expand business with Quebec-based healthcare companies.  "MS&L has a well-developed healthcare practice, including established relationships with some of Canada's largest pharmaceutical companies.  We are eager to build our healthcare offering and visibility in <location>Quebec</location>," explained Gayla Brock-Woodland, managing director of MS&L's <location>Canada</location> operations.  "Patricia is exactly the kind of seasoned strategic counselor we were looking for to better serve existing and new clients. Her strong expertise in various healthcare fields, such as oncology, cardiology and animal health, will add value to our offering in the <location>Quebec</location> marketplace."</p>
<p>Archambault brings more than 20 years experience in public relations including strategic communications planning, media relations, media training, crisis and issues management, event organization and influencer outreach for a broad range of pharmaceutical clients. Previously she was president and owner of Tutti Quanti Public Relations, has served as a vice president with Fleishman-Hillard in <location>Montreal</location>, and as a senior consultant with the Business Development Bank of <location>Canada</location>.</p>

    About MS&L
<p>MS&L is part of MS&L Group a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and <person>Asia Pac</person>, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&L Group provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.</p>
<p>MS&L Group is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's fourth largest communications group. With activities spanning 104 countries and 43,000 professionals. Publicis Groupe a complete range of advertising services through three global advertising networks, <person>Leo Burnett</person>, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: <a href=""></a></p>


For further information: For further information: Gayla Brock-Woodland, +1-416-847-1308,, or Diane Bruno, +1-212-468-3623,, both of MS&L Web Site:

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