Moveable Online: Creating and Delivering a Useful and Useable Content Strategy

TORONTO, Nov. 10, 2015 /CNW/ - Bruce Power, Canada's only private sector nuclear generator and largest operating nuclear facility in the world, in partnership with Pink Elephant Marketing and Moveable Online, launches new website.

The new Bruce Power site, built on the WordPress platform, began with a full strategic review by Moveable Online's Business Analyst team focusing on information architecture and user experience. The frequent publishing by Bruce Power necessitated a full content management strategy, while a tight three-month deadline required a disciplined approach.

Using an agile workflow, the Pink Elephant design team, under the direction of Moveable Online's Business Analyst team, developed style tiles to define the visual language for the website's presentation layer, while concurrently, the team at Moveable Online performed content review and wireframing, allowing for real-time development and testing of the frontend prototype.

The project included: 

  • Custom content strategy with support for frequent publishing of daily reports, articles and blog posts
  • Robust categorization model for optimal searchability and findability by audience
  • Deployment leveraging a standard WordPress theme along with available community plug-ins
  • Extensive wireframing, content mapping and user task analysis
  • Fully mobile-optimized for both tablets and smartphones

The new site is a great example of Moveable's ability to provide strategic consulting and build an effective publishing platform on the open-source WordPress CMS under tight deadlines.

Visit the new site at

Moveable Online is an advanced web strategy and development company. Its focus is delivering well-conceived business applications that drive growth and simplify operational management.

Pink Elephant Marketing is a boutique design firm based in Toronto, Canada.

SOURCE Moveable Online Inc.

Image with caption: "Moveable Online (CNW Group/Moveable Online Inc.)". Image available at:

For further information: Moveable Online, Emily Gibbs, 416-532-5690 x 296,,

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