MISSISSAUGA, ON, Nov. 25, 2014 /CNW/ - Forget about the fruitcake, stale pastries or chocolates for co-workers this holiday season. A new Ipsos Reid poll commissioned by World Vision Gifts found that a majority of Canadian employees would prefer employers to give a charitable gift in their name rather than a tangible gift this year.
"It's great news that more than half of Canadian employees would enjoy a charitable gift from an employer more than any other gift. In my many years of connecting with Canadians, I have seen generosity come in many forms. This is just another example of the care that they have for children and families in need."
-Dave Toycen, President and CEO, World Vision Canada
Charitable gift giving in the workplace this holiday season is top of mind for many Canadian workers contacted by Ipsos Reid. 73 per cent of Canadians believe that carefully choosing a gift with the recipient's taste or values in mind makes a gift meaningful.
More Poll Findings:
- 59% of Canadians would prefer that companies they deal with give a charitable gift
- 78% of Canadians prefer to give a gift that helps someone in need
- 59% indicate that they're likely to give a charitable gift this holiday season
- 75 % of Canadians agree that during the holiday season they think more about those less fortunate.
Due to economic constraints many Canadians also indicate that they will be spending less money on holiday gifts this year.
Of those Canadians who have given a charitable gift, 50 per cent have done so at Christmas, more than any other time of year.
Now in its twelfth year, the World Vision Gift Catalogue offers creative gift alternatives at all price points, such as livestock, medicine, and school supplies.
Some of the bestsellers from the catalogue include everything from warm clothes for children to goats, emergency nutrition kits.
To view the World Vision Christmas gift catalogue visit www.worldvision.ca/gifts
The Ipsos Reid poll of 1,010 Canadians from Ipsos' Canadian online panel was interviewed online. The poll is accurate to within +/-3.5 percentage points had all Canadian adults been polled. For full tabular results, please visit www.ipsos-na.com.
World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre at worldvision.ca
SOURCE: World Vision Canada
For further information: Or to arrange an interview, contact: Jermaine Hylton, 905 562-6200 Ext. 4170, 647 261-1291 [email protected]