With support from Special Olympics Canada and the Canadian Association of Chiefs of Police,
the #NOGOODWAY campaign is March 7th
TORONTO, March 6, 2018 /CNW/ - On Wednesday March 7, 2018, national not-for-profit motionball will call on all Canadians to think twice before using the R-word or "retard", as part of its annual #NOGOODWAY campaign. Launched in 2012 with support from Special Olympics Canada and the Canadian Association of Chiefs of Police, the movement educates Canadians that there's #NOGOODWAY to use the R-word.
This year's #NOGOODWAY campaign will kick off with the release of a powerful online video driven by a simple truth: if you use the R-word, people will see you differently.
"The word "retard" has been used in a hateful way to belittle many of the one million Canadians living with an intellectual disability, and there's no good way to use it. Our message is that if you do insist on using the word in a social context, you risk alienating those around you, which can impact your social and professional life in negative ways," said Mike Mills, motionball board member and creator of this year's #NOGOODWAY video, which features a cameo by Youtube sensation Madison Tevlin, who has Down Syndrome.
Canadians from coast to coast are asked to show their support of the #NOGOODWAY movement on March 7th by using the hashtag, sharing the video on their social networks and taking an online pledge to stop using the R-word themselves.
motionball is a national non-profit organization founded by three best friends who happen to be brothers. Mark, Sean and Paul Etherington have been supporters of Special Olympics Canada since childhood, volunteering at fundraising events organized by their parents, who co-founded the Sports Celebrities Festival, which has raised over $25 million for Special Olympics Canada since 1983. Noticing a lack of integration between supporters and the athletes they support, Mark, Sean and Paul Etherington brought motionball to life in 2002. Today, motionball sees more than 9,000 supporters and Special Olympics athletes participate in more than 30 annual events nationwide and has raised over $9-million to date.
SOURCE motionball for Special Olympics
For further information: For media inquiries please contact: Duet Public Relations, Alyssa Lioutas, T: 647-273-7522, E: [email protected]