62 percent of Canadian Internet users report preferring Canadian companies for e-commerce purchases
TORONTO, March 23, 2016 /CNW/ - Canadians cite benefit to the Canadian economy (44%), the cost of delivery (19%), the Canadian dollar (17%), and customs charges (16%) as the key factors behind preferring to make online purchases on Canadian websites. In its latest report in a series about the state of the Canadian Internet, the Canadian Internet Registration Authority (CIRA) investigates the growing importance of e-commerce to Canadian retailors. CIRA's research looked at online purchasing behaviours of both Internet users and small business owners.
Key findings from the report:
Executive quote:
"Digital technology has fundamentally changed how the retail sector engages with its customers. Our research is showing that businesses of all shapes and sizes can benefit from a strong online presence. As Canadian brands take on global markets and as local businesses add digital tools to their marketing mix, the .CA domain is a strong online home for Canadian business."
- David Fowler, director of marketing and communications for CIRA
Download now:
Download the full CIRA Internet Factbook online here.
About this report
CIRA's Internet Factbook is produced with data collected from a study of Canadian Internet users by The Strategic Counsel. Additional data on Canada's Internet and trends in digital behaviour can be downloaded at cira.ca/factbook.
About CIRA
The Canadian Internet Registration Authority (CIRA) manages the .CA top-level domain on behalf of all Canadians. A Member-based organization, CIRA also develops and implements policies that support Canada's Internet community, and represents the .CA registry internationally.
SOURCE Canadian Internet Registration Authority (CIRA)
For further information: For more information or interview requests: Ryan Saxby Hill, Communications manager, CIRA, ryan.hill@cira.ca, 613-316-2397
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