MISSISSAUGA, ON, March 27, 2019 /CNW/ - Get ready to veg out Canada! A new food star is officially launching across the country and giving plant-based protein enthusiasts a reason to celebrate. MorningStar Farms Veggie Burgers, the #1 Veggie Burger in the USA1, will be available in Canada this April – just in time for BBQ Season. Bursting with real, plant-based ingredients that you can see and recognize, MorningStar Farms Veggie Burgers are best known for their great taste and texture. The launch includes three delicious and unique flavours – Harvest Veggie Burgers, Spicy Black Bean Burgers and Mediterranean Chickpea Burgers – that offer 9 to 11 grams of protein per 67 grams.
Growing Appetite for Plant-based Foods
There's a growing appetite for plant-based foods in Canada: the desire to eat meatless meals is up 45% over the last 10 years2, more than 53% of Canadians currently eat meat alternatives3 and the meat alternative category is up 40% since 20134. Even the new Canada's Food Guide suggests choosing protein foods that come from plants more often. MorningStar Farms Veggie Burgers are perfect for vegetarians or meat reducers, anyone wanting to eat less meat while striving to eat more plant-based foods. And with BBQ season just around the corner, MorningStar Farms Veggie Burgers are raising the bar to help Canadians take their summer burgers to an all new, good-for-you level of deliciousness all while making plant-based burgers accessible to everyone.
For MorningStar Farms, it all comes down to taste. Developed to satisfy the taste buds of even the toughest plant-based skeptics, the vegetable-forward ingredients in the burgers make it easy to eat green in three delicious flavours:
- Harvest Veggie Burgers – A tasty vegetarian classic. With nothing to hide, taste and see this burger for all that it is – a delicious combination of mushrooms, water chestnuts, onion, carrots, and red bell pepper.
- Spicy Black Bean Burgers – Forget variety - veggies and beans are the spice of life. A mouth-watering medley of green chilies, jalapeno peppers, and black beans add the perfect kick to any meal.
- Mediterranean Chickpea Burgers – Derived in the spirit of Mediterranean simplicity, these burgers serve up a flavourful mix of chickpeas, spinach, Roma tomatoes, and traditional Greek herbs and spices.
The plant-based goodness of MorningStar Veggie Burgers offers nutritious food to help fuel your body. With appetizing ingredients like carrots, onions and black beans, what's not there is also important: no artificial colours, flavours or trans-fats. They are also a source of fibre, certified Kosher and made with real plant-based ingredients. And best of all, they fit into the busy, everyday lives of Canadian families – they cook from frozen in approximately eight minutes and can be prepared in a skillet, in the microwave, in the oven or on the BBQ.
Spreading Plant-based Love
"MorningStar Farms is a pioneer in plant-based foods and has been creating delicious food that nourishes a healthy mind, body and soul in the US since the 1970s," says Christine Jakovcic, VP Marketing, Kellogg Canada Inc. "Whatever your reason for choosing plant-based protein – whether your health, the environment, or compassion for animals – MorningStar Farms is excited to share our great taste, texture and high protein options with Canadians."
Look for MorningStar Farms Veggie Burgers in the freezer aisle of major Canadian grocery retailers across Canada beginning early April 2019.
About MorningStar Farms
A plant-based pioneer, MorningStar Farms has been making and innovating better-for-you, better-for-the-planet veggie foods since the very beginning – over 40 years of spreading plant-based love and goodness through everyday food for everyday folks. We strive to make plant-based eating accessible for everyone through food that is delicious and convenient.
1 U.S. Nielsen xAOC Units Sold Calendar Year 2017;
2 Health Focus International Study, Canada, 2018
3 TCG Analysis | Mintel's Meat Alternatives Canada 2018 report
4 CANADA Nielsen Strategic Planner, National XNFLD GB + DR + MM, L52 Wks P/E Mar 03 2018
SOURCE MorningStar Farms
For further information: Victoria Malisani, Strategic Objectives, 416-366-7735, ext 237, firstname.lastname@example.org