More than 2000 prices 'rounded down' at Real Canadian Superstore and Loblaw
Superstore locations in Ontario

    - Exciting consumer program offers customers great savings on a variety
    of their favourite products -

BRAMPTON, ON, Oct. 1 /CNW/ - Launching tomorrow in Real Canadian Superstore and Loblaw Superstore locations across Ontario, great savings are just a decimal point away with the new 'Rounded Down' program. As part of an ongoing strategy to help customers save money on items they buy the most, on any given day they can now find more than 2000 item prices lowered that are comprised of weekly specials and longer term price reductions. The 2000 prices rounded down program includes popular national brand items across all categories of the store, including Loblaw's own exclusive private label brand, President's Choice(R).

For any budget-savvy shopper, value remains important - especially when it comes to spending hard-earned dollars. With rounded down prices on more than 2000 items in store, Superstore shoppers will find incredible value on many of their favourite products. The rounded down program, is the biggest in Ontario Superstore history consisting of television and radio and will be easy for customers to spot - both in-store and at home. Flyers will highlight rounded down items weekly, and dominant in-store signage on shelf and around designated displays and store areas will shower the stores in a sea of yellow and blue.

From grocery to seafood to general merchandise and more, customers can save on items in every aisle. For example, from now until October 29th Scotties(R) facial tissue was $7.69 and is now $5.00. Activia(R) yogurt is rounded down from $5.57 to $4.00. Gain(R) 2x concentrated laundry detergent dips from $6.99 to $6.00. Delissio(R) frozen pizza goes from $7.39 to just $5.00.

"We take pricing extremely seriously. We recognize our customers' desire to continue to buy their family the brands and products they love, while maintaining a careful eye on their weekly household budget - hence the absolute importance of giving them excellent value for their money," comments Dalton Philips, Chief Operating Officer, Loblaw Companies Limited. "Through this exciting new program of 'Rounded Down' we're absolutely confident Superstore will have great prices, giving our customers peace of mind as they shop for their families."

For store hours and locations, visit

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 139,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program

SOURCE Loblaw Companies Limited

For further information: For further information: or to arrange an interview with a spokesperson, please contact: David Primorac, Senior Director, Public Relations, Loblaw Companies Limited, (905) 459-2500, extension 613634, Email:

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