TORONTO, June 26, 2013 /CNW/ - MoPals.com Inc. ("MoPals"), an emerging social media platform focused on rewarding its members for their social influence and brand ambassadorship, today announced that it has appointed to its management team Mr. John Coombs as Senior Vice President of Business Development and Strategy.
"John is an ambitious, entrepreneurial business development professional with years of experience in the loyalty industry," said MoPals founder and CEO Alex Haditaghi. "He is a strategic thinker and a leader in behavior change loyalty."
John Coombs was instrumental in launching the Air Miles (a division of Alliance Data Systems: ADS) reward program's innovative and successful Air Miles for Social Change initiative where he led business development. As a founding member of this initiative, he helped to evolve the traditional boundaries of loyalty programs by developing unique, value-creating programs that rewarded consumers for behavior change, not just their spending at retail.
"John's understanding of the loyalty industry, social media and the mobile space, combined with his business development expertise, is a powerful complement to the MoPals management team," said Haditaghi.
MoPals.com Inc. (OTCBB: MOMO) is an emerging, publicly traded company with a unique, mobile-based platform that bridges the gap between social media and reward programs. An experiential and Big Data-driven platform, MoPals rewards its members for both social and transactional behaviors. MoPals uses an exclusive digital currency, MoMiles™, to foster an exciting community where consumers are rewarded for making purchases at participating businesses, as well as engaging in a wide range of social media activities that enhance brand value. For more information, visit the company website at www.mopals.com
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SOURCE: Mopals.com Inc.
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