Regional Mexican Fast Casual Restaurant Will Utilize Mood Media's Proprietary Technology to Deliver a Fresh, Revitalized Sound that Celebrates the San Diego Casual Lifestyle
TORONTO, April 2, 2012 /CNW/ - Mood Media (TSX:MM / LSE AIM:MM), the world's leading in-store media solutions provider, today announced that it has entered into a new nationwide agreement with Rubio's, a regional Mexican fast casual restaurant chain with 200 locations throughout the Western United States. Rubio's, home of The Original Fish Taco®, selected Mood Media to help reposition its brand and enhance its restaurant experience, utilizing Mood Media's industry-leading expertise in sensorial marketing and environmental branding. Mood Media is providing Rubio's with its new national audio platform, the MBOX 4, with custom music playlists and playlist blends.
As a brand, Rubio's wanted to refresh its dining experience with a younger and revitalized feel that promoted the San Diego culture and casual lifestyle throughout its restaurants. The company desired a progressive, contemporary playlist blending in regional relevant artists and that welcomes patrons and accentuates Rubio's quality of food and dining experience.
"Our team created a custom soundtrack for Rubio's that conveys a smart beach vibe," Mark Elfenbein, President of Mood Media North America, said. "The playlist features cool Indie-Alternative with splashes of Ambient Electronica and regional Reggae".
"At Rubio's we understand how important it is for companies to develop and invest in their brand," Karin Silk, Vice President of Marketing at Rubio's, said. "Mood Media's technology is helping us to refresh the Rubio's dining experience and make it even more memorable for our guests, so that we can keep them coming back time and time again."
About MBOX 4
MBOX 4 is Mood Media's newest ground breaking in-store media platform, which will further empower retailers to engage customers and manage in-store media operations through a series of product enhancements and new features such as:
- Proprietary Mood Button technology for approved associate playlist selections
- Complete music and messaging control
- Client Web-based controls (song blocking, playlist blends, song additions)
- 2012 PCI Complaint
- Network and POTS Line Modem
About Mood Media Corporation:
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that helps its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 580,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak, DMX and Mood Entertainment, Mood Media Corporation's products and services reach 100 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
About Rubio's® Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio's menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature shrimp, wild salmon, and ono. In addition to sustainable seafood, Rubio's offers chargrilled marinated chicken and steak, fresh made guacamole, "no fried" pinto beansSM and a variety of salsas, and proprietary sauces that are prepared daily. Rubio's is headquartered in Carlsbad, Calif., and operates 200 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit http://rubios.com.
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For more information on Mood Media Corporation visit www.moodmedia.com or contact: