Montréal's 375th anniversary - Electro Parade will march through the streets of Montréal on September 2nd, 2017

MONTRÉAL, Oct. 25, 2016 /CNW Telbec/ - As part of the celebration of Montréal's 375th anniversary, evenko and MEG Montréal are proud to announce the holding of the very first Electro Parade in North America. This event, which is part of the official programming of Montréal's 375th celebrations, will happen on September 2nd, 2017.

With the presentation of Electro Parade, Montréal will join a global trend that has notably won over Paris and Zurich, where similar events have taken place in the streets. Local and international DJs standing on parade floats equipped with state-of-the-art sound systems will wander through the streets of Montréal, where countless dancers will party to their electronic beats. The full programming, the names of the guest DJs and the route of the Electro Parade will be announced at a later date.

"In the fall of 2017, DJs will take over Montréal, quickening the city's pulse and transforming its streets into a dancefloor. Electro Parade will inspire Montrealers to let their bodies become one with the music, right in the middle of the urban landscape," explained Serge Postigo, Assistant Commissioner for Montréal's 375th celebrations. "Electro Parade is the perfect opportunity for the people of Montréal to express their liveliness and thus the liveliness of their city."

"It's a well-known fact that Montrealers are always present when an interesting cultural experience is offered to them. I welcome MEG Montréal and evenko's project, which will encourage citizens to make the public space their own and to discover new beats," added M. Denis Coderre, Mayor of Montréal.

"The Gouvernement du Québec is happy to support the Electro Parade, which will be an opportunity to celebrate while highlighting local electronic music talents. This all-ages event will boost Montreal's image as an avant-garde city," said M. Martin Coiteux, Minister of Municipal Affairs and Land Occupancy, Minister of Public Security, and Minister responsible for the Montréal region.

"Parades of this type have had tremendous success in European cities. With Electro Parade, we hope to create a huge festive gathering for the people of Montreal and the rest of Quebec, as well as tourists visiting us to celebrate the 375th anniversary of the city," concluded Jacques Aubé, Executive Vice-President & Chief Operating Officer, evenko.

About evenko
evenko is a Quebec company which has become the most important independent promoter and producer in Canada. Presenting more than 1,200 musical, family and sporting events annually throughout the province of Quebec, Atlantic Canada and the eastern United States, evenko plays host to the biggest entertainers in the world and invests in the development and promotion of Quebec artists.

evenko is also the creator and producer of four festivals: Osheaga Music and Arts Festival, HEAVY MONTRÉAL, IleSoniq which are all held at Parc JeanDrapeau in Montreal, as well as the Festival YUL EAT. evenko is also the exclusive manager of the Bell Centre, the Corona Theatre and the future Place Bell in Laval. In January 2016, Pollstar, the entertainment industry's most respected source, ranked evenko as the top independent promoter in Canada and the 8th most important promoter in North America. The evenko trademark is the property of L'Aréna des Canadiens Inc.

About the Society for the Celebration of Montréal's 375th Anniversary
The Society for the Celebration of Montréal's 375th Anniversary is a non-profit organization whose mission is to organize the celebrations and socioeconomic contributions that will highlight Montréal's 375th anniversary in 2017.  With a focus on promoting Montréal expertise, it acts as a catalyst for local forces to carry out its mandate: mobilize the community, implement a funding strategy, rigorously manage funding, develop quality programming and ensure the visibility of the celebrations.

The Society benefits from the support of the Ville de Montréal, the Gouvernement du Québec and private funding from 11 Great Montrealers. For more information: www.375mtl.com

To learn more about the Québec government's contribution to Montréal's 375th anniversary celebrations, click here.

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SOURCE Société des célébrations du 375e anniversaire de Montréal

Image with caption: "Logo électroparade (CNW Group/Société des célébrations du 375e anniversaire de Montréal)". Image available at: http://photos.newswire.ca/images/download/20161025_C7571_PHOTO_EN_803883.jpg

For further information: For evenko: Philip Vanden Brande, 514-925-2005, [email protected]; For Montréal's 375th: Isabelle Pelletier, Press Relations, 514-238-4178, [email protected]