MasterCard announces partnership with National Bank of Canada to add Montreal as a Priceless City
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TORONTO, Dec. 11, 2015 /CNW/ - MasterCard announced today an exclusive partnership with National Bank of Canada to bring Montreal into the global MasterCard Priceless Cities program. Both visitors and residents can look forward to specially-designed activities in Montreal giving privileged access and experiences to National Bank of Canada MasterCard cardholders as of June 2016. Montreal is now the second city in Canada to be part of Priceless Cities and it's no surprise with its certain je ne sais quoi.
"We understand the importance of cities around the world, both for travelers and those who live there," said Milos Vranesevic, Vice President and Head of Marketing at MasterCard Canada. "Bringing Montreal into the Priceless Cities program was a natural step, especially given its position as a top ten travel destination in North America according to our annual MasterCard Global Destination Cities Index."
Live at Priceless.com, MasterCard will offer Montreal one-of-a-kind experiences, shopping and dining benefits, special adventures, the best shows and sporting events, hotel upgrades and the small perks that make Montreal special. With these limited time deals, MasterCard cardholders can take advantage of exclusive offers such as enjoying exquisite French cuisine with friends at Montreal's Vallier restaurant or while staying at the luxurious Hotel Omni Mont-Royal.
"We are always looking for ways to offer our customers opportunities and experiences that will power their ideas," said Yann Jodoin, Senior Vice President, Client Strategy, Marketing and Branding at National Bank. "When it comes to travel or local offers, adding Montreal as a Priceless City was a natural choice and we're proud to offer our customers and travelers the best of Montreal."
About Priceless Cities
Priceless Cities is a core tenet of MasterCard's world-renowned 18 year-old Priceless marketing platform that is currently available in 112 countries and 53 languages. Since the launch of the first destination, Priceless New York in 2011, five million MasterCard cardholders from around the world have taken advantage of thousands of exclusive curated experiences and special access in over 35 cities marketed in over 52 countries. Live at priceless.com, the digital experience is search-optimized and responsive across all devices – allowing MasterCard cardholders to seamlessly explore and book experiences in whichever city they choose – from Rio to Sydney, from New York to Beijing, and from Stockholm to Dubai. The program is designed to ensure travelers are not missing out on anything and can share their experiences over social media with friends and family.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardCAnws, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
For further information: Contacts: Leslie Jackson, Ketchum Public Relations, [email protected], 416.355.7421; Lauren Mostowyk, North American Communications, MasterCard, [email protected], 416.365.6697